Amplifying opportunities
For a digital-first world
Transformative research and inspirational insight to fuel creativity, shape smart strategies, engage audiences and enhance experiences.
Human-centred. Outcome-focused.
Today, digital channels and experiences are pivotal to brand growth. But to create true value and enduring customer connections, a deep understanding of the people behind the screens is vital. This is where Waveform helps.
We craft & deliver research projects that bring audiences’ lives & their needs closer
We amplify the insights that inspire valuable propositions, designs & experiences
We surface the audience data that drives smarter decision-making
We harness tech to take research further: richer, more authentic & better value
We do all this to help build, bring to market and grow great brands, products, services, experiences and content.
Research. Insight. Strategy
Our independent agency brings together the best research solutions, frameworks and minds to answer each unique insight challenge.
From our London base, we have built a collective of creative research consultants, award-winning ResearchOps partners and creative technology solutions to deliver inspiring and influential quantitative and qualitative research projects.
Audience Insight
Market Research
UX & XD Research
Tracking surveys
Data analytics
& science
Strategic
insight
Tech & Media
TV & Video | Audio | Publishing
Telecoms | Gaming | EdTech |
Third sector | Gov’t
Ecommerce & D2C
Electronics | Durables
Food & drink | Marketplaces
Leisure & lifestyle
Travel & Transport | Hospitality | Automotive
Subscriptions & services
Apps | SaaS | Platforms
FinTech | Insurance
Our services
Each of our research projects is crafted to deliver the data, insight and empathy needed to create customer value and enhance strategies.
Discover
01
Identify your market.
Build empathy.
Spark new ideas.
Explorative and immersive research to uncover underserved needs, find market opportunities and build empathy with your target audience.
Market orientation
Explore and measure audience behaviour, needs, brand usage, attitudes, problem spaces, and influences.
Needs identification
Discover and quantify the functional, emotional and social Jobs-to-be-Done that audiences seek.
Empathy building
Personas, archetypes, journey maps and stories based on actionable insight into your audience and their needs.
Find out more
Define
02
Shape winning propositions.
Target your audience.
Drive market strategies.
Robust research and outcome-focused analytics to define your audience, gauge product-market fit, optimise value propositions & shape market strategies.
Segmentation
Understand and unlock audience segments based on the common needs, market potential and experience gaps in your market.
Proposition development
Put your audience at the heart of your product and brand innovation process with co-creation, agile feedback and research sprints.
MoreM
Go-to-market strategy
Identify the optimal feature mix, price, positioning and range for your proposition with robust surveys and analytics.
Find out more
Deliver
03
Design better experiences.
Win & keep customers.
Monitor & boost performance.
Evaluative and strategic research to shape, test and sharpen your propositions, designs, products and content so they connect with audiences and enhance brand experience.
Testing & Trials
Test the effectiveness of designs, content, customer journeys and UX to identify experience gaps and new opportunities.
MoreMo
Brand Strategy
Identify the attributes (Product, Design, Experience, Comms) that align with customers’ desired outcomes and promote loyalty.
Brand Tracking
Measure and track the performance of your brand across the journeys of both new acquisitions and in-life customers.
Find out more
Our methods
Our insight studio offers full-service research solutions and strategic insight consultancy. All of our projects are custom-crafted, tech-enhanced and delivered with fresh creative thinking.
Market surveys
User surveys
Insight communities
User interviews
Groups & workshops
UX Testing
Diary studies
Video ethnography
Segmentation models
Strategic analytics
Behavioural analytics
And more…
Find out more about our research methods
Our approach
What’s new
Latest news and thinking from the Waveform team
Want to amplify opportunities for your brand?
Have a project to discuss? Want to know more about our services? We’d love to hear from you.