https://waveforminsight.com/insightthinking daily 0.75 2025-04-22 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/0a01f551-314d-4276-9c6d-1ee76903cb8f/Thinkingbanner.png https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/bd730c8b-04fe-472e-8cc0-b73c27aefd49/downarrowwhite.png https://waveforminsight.com/insightthinking/personas-for-empathy-and-action monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/b6984d7a-1e9b-4333-850c-774eda691fe8/Personas+Rebooted.png Insight Thinking - Rebooting User Personas Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/subscriber-churn-research monthly 0.5 2025-03-27 https://waveforminsight.com/insightthinking/switching-forces-research monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/2fb6a757-3001-4213-b342-f14593f1a6eb/JTBD+Switching+Forces.png Insight Thinking - Switching Forces - A guide Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/research-methods-jobs-to-be-done monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/52578635-7f03-4e1e-8d85-66024c79ea4e/startup-business-people-working-on-laptop-2023-11-27-05-25-40-utc.jpg Insight Thinking - Research methods to discover and activate Jobs to be Done. Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/applications-of-jobs-to-be-done monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/52578635-7f03-4e1e-8d85-66024c79ea4e/startup-business-people-working-on-laptop-2023-11-27-05-25-40-utc.jpg Insight Thinking - Jobs to be Done - A framework to uncover and unlock value, for both people & brands. Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/disruptive-innovation-jobs-to-be-done monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/52578635-7f03-4e1e-8d85-66024c79ea4e/startup-business-people-working-on-laptop-2023-11-27-05-25-40-utc.jpg Insight Thinking - The third route to Disruptive Innovation - finding and fulfilling underserved needs better. Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/synthetic-vs-real-personas monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/047dfcb9-0f3c-4f1f-939e-b86982bf52de/RealPersonas.png Insight Thinking - Synthetic Personas vs. Real Personas. For truly human-centred brands the choice is easy. Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/in-2025-consumers-are-less-likely-to-act-on-gut-instincts-alone monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1736178273792-9CJE2EVERT5V4K93W6LP/Man+thinking+at+laptop Insight Thinking - In 2025, Consumers Are Less Likely to Act on Gut Instincts alone. What does this mean for brands? Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/when-system-two-thinking-beats-system-one monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/c0950868-46b4-4830-ba90-2a9d02d782f3/man-choosing-tv-in-electronics-store-2021-08-30-02-25-23-utc.jpg Insight Thinking - Why System Two thinking remains crucial to brand growth strategies today. Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/navigating-by-the-north-star-the-power-of-a-single-metric monthly 0.5 2024-11-29 https://waveforminsight.com/insightthinking/using-jobs-to-be-done-to-focus-on-true-competitors monthly 0.5 2024-11-29 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/598fbe7d-9b2d-469f-8743-e74e6ba8fc76/Using+Jobs+to+be+Done+to+focus+on+True+Competitors.jpg Insight Thinking - Using Jobs to be Done to focus on True Competitors - Identifying True Competitors Traditional competitor analysis often focuses on companies offering similar products or services. However, JTBD challenges this approach by suggesting we look beyond the obvious. By understanding the "job" customers are trying to accomplish, we can identify a wider range of alternatives they might consider. https://waveforminsight.com/insightthinking/category-entry-points-vs-jobs-to-be-done-which-is-right-for-your-brand monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/e8ed6579-40fa-49fb-9e5f-c8d90c873a33/colleagues-discussing-a-project-together.jpg Insight Thinking - Category Entry Points vs. Jobs to Be Done: Which is Right for Tracking Your Brand’s Performance? - In short, it depends on your brand’s category. Is Category Entry Points the solution for your brand? https://waveforminsight.com/insightthinking/a-new-era-for-diary-studies-powerful-insights-without-the-pain monthly 0.5 2024-11-29 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/fbf1bbc8-a635-4749-b49f-ef6d4394178d/Diarystudiesevolved.png Insight Thinking - A new era for Diary Studies: Powerful insights without the pain. - Unlocking the true power of the diary study Diary studies have long been a part of the researcher’s toolkit but they are rarely elevated to centre stage for crucial research projects. Three reasons are at the core of this: 1. The effort for both the researcher and participants has often been too high vs. the reward. 2. The speed to deliver diary projects has almost always been too slow. 3. And, the empathy and contextual data that should be a key strength, often misses the mark. But thanks to creative tech and a bit of out-of-the-box thinking, diary studies have had a major upgrade. They are a go-to method for getting deep and context-rich insights. https://waveforminsight.com/insightthinking/surveydesignbestpractice monthly 0.5 2024-11-29 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/0ae68486-a0b3-456e-8ba0-b290b6ee953f/mobile+survey.png Insight Thinking - 10 ways to ensure your online surveys deliver quality data. - Surveys remain an invaluable tool in helping brands understand their audiences and find new opportunities. But as creating online surveys becomes more democratised, there is an increasing danger of poor question design and UX leading to bad data. Bad data that can lead to bad decision-making and potentially costly misdirected choices. In this post we look at 10 common pitfalls, pratfalls and facepalms that we regularly, and increasingly, see in survey design. Read on for some tips on boosting your questionnaire design skills and ensuring your surveys deliver quality data. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/845d132b-c940-40a7-a28f-0cc97e685b23/PC+survey.png Insight Thinking - 10 ways to ensure your online surveys deliver quality data. - At their best surveys can uncover new opportunities, unlock potential and provide better decision-making. They can provide rich and robust data based on the people who matter most - your audience. Getting the most surveys requires experience and expertise. If you’d like to know more about how our surveys can help your brand, get in touch today. https://waveforminsight.com/insightthinking/conjointresearch monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/eb7cf518-7edb-4f74-9ef0-5884b8d34e1e/conjoint+research+1.png Insight Thinking - Using Choice Based Conjoint (CBC) to guide go-to-market and retention strategy - Product teams need to move faster than ever when making business-critical decisions. Whether implementing go-to-market strategies or seeking to improve customer retention, they need clear direction on consumer preferences and the likely impact of different product and pricing decisions. Choice-Based-Conjoint (CBC) is a crucial survey analysis method to translate user preferences into a clear plan of action. Here’s what you need to consider when designing a conjoint study. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/4bb430e1-4f96-49fb-876a-714bade078fd/BB+CJ.jpg Insight Thinking - Using Choice Based Conjoint (CBC) to guide go-to-market and retention strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/dacc7400-8e9c-46e3-86ce-ddec9058f113/remote+research+benefits.png Insight Thinking - Using Choice Based Conjoint (CBC) to guide go-to-market and retention strategy - Survey analytic methods such as Choice Based Conjoint can provide fuel for your go-to-market and retention strategies. They can provide clear direction and the ability to model endless ‘what if’ scenarios to support decision making and avoid costly missteps. Get in touch to find out more. https://waveforminsight.com/insightthinking/remote-research-benefits monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/a06a8ed5-ee3a-402d-92f7-217115010fc6/remote+research.png Insight Thinking - Remote Research: The benefits of going digital-first for qualitative research - In this era of unprecedented change, remote research methods are enabling brands to develop closer customer connections and richer knowledge about their audiences. We explore why, despite what the moniker suggests, remote research methods can generate deeper insight and more empathy with audiences than traditional qualitative methods. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/dacc7400-8e9c-46e3-86ce-ddec9058f113/remote+research+benefits.png Insight Thinking - Remote Research: The benefits of going digital-first for qualitative research - Remote research offers greater inclusivity and depth of insight while eliminating the biases and inefficiencies of traditional research methods. By adopting remote qualitative research methods, you are on a path towards more accurate, insightful, and valuable projects that deliver actionable results. https://waveforminsight.com/insightthinking/exploring-the-causes-of-customer-churn monthly 0.5 2023-05-23 https://waveforminsight.com/insightthinking/brand-experience-tracking-why-digital-first-brands-need-to-rethink-the-scope-of-the-brand-tracker monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1671551799382-LVC5JHNOWOK2TPCO6D5B/CXSurvey.png Insight Thinking - Brand experience tracking. Why digital-first brands should rethink brand measurement priorities. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1794495d-c870-47ff-9687-6a78d1016c52/cxoutputs.png Insight Thinking - Brand experience tracking. Why digital-first brands should rethink brand measurement priorities. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://waveforminsight.com/insightthinking/read-our-exclusive-insights-into-the-needs-of-music-streaming-subscribers monthly 0.5 2023-06-30 https://waveforminsight.com/insightthinking/exclusive-insights-on-consumer-usage-and-attitudes-to-digital-brands-during-the-cost-of-living-crisis monthly 0.5 2023-05-23 https://waveforminsight.com/insightthinking/stream-on-report monthly 0.5 2023-05-23 https://waveforminsight.com/insightthinking/announcing-experience-echo monthly 0.5 2023-05-23 https://waveforminsight.com/insightthinking/5-ways-to-enhance-personas-for-action monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/aef8cd49-aab5-4248-9de9-f602ea8c4109/manager-looking-at-many-different-cv-resume-and-ch-2022-03-17-04-32-20-utc+%281%29.jpeg Insight Thinking - 5 ways to enhance Personas: For action - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/4c543912-4f78-4ec9-af07-8d8faec1d569/Persona+summary.png Insight Thinking - 5 ways to enhance Personas: For action - Make it stand out Multi-page Persona example https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/f671d624-2708-42d3-bfe6-f306cba26deb/WVFMEmpathyMap Insight Thinking - 5 ways to enhance Personas: For action - Make it stand out An example Empathy map for a Scenario https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/ef88b220-7e3a-4aa1-818d-b6057650fb3b/Switching+4+Forces.jpg Insight Thinking - 5 ways to enhance Personas: For action - Make it stand out An example of how we use the switching model (mock content) https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/8a0fb91a-a19f-4c33-8bba-91b1577842fc/Behavioural+bias.png Insight Thinking - 5 ways to enhance Personas: For action - Make it stand out An example of how we present behavioural bias in Personas (mock content) https://waveforminsight.com/insightthinking/how-likely-are-we-to-recommend-the-net-promoter-score monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1657891181571-L0ALT65VIS0H0BXV93C1/unsplash-image-UK78i6vK3sc.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/cd187828-e67e-491b-8a79-2b1f8e069961/npq.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1658164241355-KD4O5QQKL5IAR6NEAA7Y/unsplash-image-QckxruozjRg.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/a983f9e0-7fee-4ce0-9af6-4eccbc5fb306/npq2.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/435d12b9-e988-4040-9e77-2a0e260a532e/alt+npq.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/c0cd8748-1e4b-434d-afa0-fa99753b9817/calc.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1658164139597-RN1QQQO3U498BYB37FH4/unsplash-image-tE6th1h6Bfk.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/d2e957f7-673d-4fcb-a51f-a1f8d7ce6da7/sat.jpg Insight Thinking - On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://waveforminsight.com/insightthinking/five-ways-to-enhance-personas-for-empathy monthly 0.5 2022-07-20 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/aef8cd49-aab5-4248-9de9-f602ea8c4109/image-asset.jpeg Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/e345a82b-351c-4c3d-9cc5-80ece16fe54b/entrepreneur-puts-on-earphones-to-join-videochat-2021-09-15-18-14-44-utc.jpeg Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/ec98c601-779d-4bc7-88c1-a1c7091703d0/mid-adult-woman-wearing-earphones-using-smartphone-2022-03-04-01-43-53-utc.jpg Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/e6196360-26ce-4ea5-9a8c-5155a952950c/a-woman-uses-technology-while-listening-to-music-w-2022-02-07-01-21-57-utc.JPG Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/f891b87d-5e16-4706-98f4-cc3824fb4a21/Empathy+Map.jpg Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out A mock Empathy Map for a Persona https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1b792c76-3895-4463-b488-c1fa453492d8/smiling-woman-taking-selfie-on-mobile-phone-while-2022-04-11-14-24-27-utc.jpg Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/4109a898-a6be-4bdc-91ab-b09967af6567/woman-with-headphones-watching-a-movie-on-laptop-2022-07-06-02-11-40-utc.jpg Insight Thinking - 5 ways to enhance Personas: For empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://waveforminsight.com/insightthinking/making-the-most-of-maxdiff monthly 0.5 2023-05-23 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/7422aa3b-cb63-416d-be20-3b6dbd648f02/millennial-group-of-young-asia-businessman-and-bus-2021-09-02-05-21-35-utc.jpg Insight Thinking - Making the most of MaxDiff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/229ea1d1-c340-4502-98c3-055718efe2d1/Picture4.jpg Insight Thinking - Making the most of MaxDiff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/b496ef99-6955-4cc1-b3d5-d4890728fb54/maxdiff+1.jpg Insight Thinking - Making the most of MaxDiff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/bb8a9df7-9e48-41ab-a169-b9c42db8dc57/Picture2.jpg Insight Thinking - Making the most of MaxDiff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/e89e7707-d127-4c0c-939c-c84a288a9669/Picture1.jpg Insight Thinking - Making the most of MaxDiff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://waveforminsight.com/contact daily 0.75 2025-04-15 https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/bd730c8b-04fe-472e-8cc0-b73c27aefd49/downarrowwhite.png https://waveforminsight.com/prototype-evaluation-surveys daily 0.75 2022-07-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Design evaluation surveys https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Design evaluation surveys https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1643013457919-RRITMTAQIJA5E2CQ1F5Y/tick3.png Design evaluation surveys https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/1654705825583-1VLYOASY1BU5TAJAW7WH/image-asset.jpeg Design evaluation surveys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/d3402add-9a15-4466-900d-7377c6215489/Spec3.png Design evaluation surveys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/15cf2366-390e-4658-9b1f-636057db6fb0/Participants2.png Design evaluation surveys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f64ca135a59eb66a726bbba/c5a63680-93fc-4b8a-9e94-e8bd7fb9a7f6/Actionable+outputs.png Design evaluation surveys - Make it stand out Whatever it is, the way you tell your story online can make all the 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