Smarter surveys.

Impactful Insights.

We help brands understand audiences better with insightful end-to-end market research surveys, analytics and reports.

Rapid. Robust. Revelatory.

Market research surveys are an essential tool for people-centric brands. They reveal customer needs, identify new trends, uncover opportunities and support smarter decisions.

In today’s fast-paced world, surveys empower companies to stay agile, informed, and make confident, data-backed decisions. But creating high-quality, insightful surveys isn’t always easy to DIY. The challenges can be significant, and the pitfalls if things go wrong can be substantial.

From well-designed survey questions and reaching genuine participants to ensuring high quality data and surfacing valuable insights, every step matters. At Waveform, we mix years’ of expertise, the best in research tech and a network of trusted panels to deliver impactful end-to-end survey projects. Discover more...

Outcome-focused surveys

SURVEY TYPES & APPLICATIONS

With over 20 years experience in online market research, we fully support brands with the design and delivery of survey projects across a wide spectrum of use cases and categories.

We’ve developed strong foundations for the rapid creation and delivery of many types of survey. We tailor content to specific needs, drawing on our extensive experience to design effective and incisive questions. And we employ analysis techniques to ensure clear and actionable results.

Some examples of the surveys we conduct most often:

  • Market trends

Stay ahead by understanding shifts in consumer preferences, emerging trends, and potential disruptions within the market.

  • Informing products

Build understanding of the points of friction and the underserved needs that exist with current product, service and content experiences.

  • Testing your ideas

Test concepts, messages, designs and content to identify the most effective routes, optimise execution and enhance audience engagement.

  • Customer journeys

Understand key touchpoints and pain points along the customer journey to enhance the overall experience and improve conversion rates.

  • Brand Audit

Understand how customers view your brand compared to competitors and their needs, to adjust positioning and communications to boost consideration.

  • Usage & Attitudes 

Learn how and why consumers use your product or category, capturing insights on usage habits, motivations, and preferences.

  • Price & Positioning

Identify the optimal mix of features and price-points for your product or service. Discover which elements drive consideration and which don’t.

  • Satisfaction & NPS

Gain insights into current customer experiences to drive satisfaction, improve retention, and strengthen brand loyalty.

WHAT WE PROVIDE

A custom survey service

This is not yesterday’s market research nor a faceless automated solution. We bring together the craft of great research design and data analytics. And blend it with the latest tech enhancements and a collaborative approach to deliver agile projects that deliver real impact.

Bespoke & flexible

Each survey project is designed to meet the unique goals and desired outputs of your brand.

Full-service not DIY

From survey design to reporting, our experienced research team add value at every step.

Data Integrity built-in

Rigorous quality checks & accredited panel partners ensure the authenticity of our survey data.

Agile & Affordable

Fusing the latest tech, survey frameworks and robust panels to deliver affordable surveys quickly.

BRANDS WHO TRUST US

Our clients:

SURVEY PARTICIPANTS

Authentic. Inclusive. Trusted.

Via our trusted panel network we can rapidly access millions of verified survey participants across the globe. Whatever the audience criteria, the markets you wish to cover and the language you want to use, it’s rare that we won’t be able to deliver a robust targeted survey to match your needs.

Data quality is integral to our panel network and survey processes. We utilise rigorous quality checks, equitable incentives and AI checks and balances to ensure survey responses are authentic and data can be relied upon when making important decisions.

And if you want to survey your own customers we can handle that too. We’ll craft a survey matching your brand and tone of voice, and work with your CRM team to reach robust samples of your users.

OUR APPROACH

Rapid. Robust. Reliable.

How surveys are designed, conducted, analysed and reported can make all the difference to the value or your survey. We’ve honed an approach that delivers best practice and adds value along the way.

Delivering the true voice of your audience

All of our surveys are designed to be inclusive and engaging to participate in. Taking part is easy on mobile, tablet or computer so whether participants are on the sofa, at the desk or on the go we can connect you with your audience. And our thorough sampling methods ensure we deliver the real picture of your audiences - authentic, inclusive and representative. 

Engaging Innovative Surveys

Our surveys employ great user experience, innovative question types and creative flair to gather trusted, actionable and empathy rich data.

  • Mobile-first user experience

  • Actionable feedback tools, e.g. Heat-maps, Annotations

  • Interactive questions, e.g. Card-sorting, Ranking, Trade-off

  • Video-based questions and responses

  • AI follow-up prompts

Advanced analytics to unlock potential

When our clients have big decisions to make, we employ a range of advanced quantitative analysis solutions to translate raw data into actionable insights:

  • Conjoint, MaxDiff, Kano

  • Segmentation models

  • Pricing (Van Westendorp, Gabor Granger, BPTO)

  • Monadic A/B testing

  • Drivers analysis

Impactful survey reports

We don’t just deliver data, we create beautiful and insightful survey presentation reports, that bring the research findings to life and highlight opportunities. These ready to share outputs engage and inspire action. Survey deliverable options include:

  • Presentation reports or written reports

  • Remote and in-person debriefs (UK only)

  • Infographic summaries and websites

  • Statistical models, e.g. Conjoint, Segmentation

Ready to launch your survey? We are…

Example prices

Pricing will depend on the audience you want to survey, the approximate survey length and the outputs you require. We’ve provided some examples below so you know what to expect. Send us your brief and we can get you a bespoke quote within 24 hours.

    • Sample: Nat rep survey

    • Sample size: 1,000

    • Survey length: 10 min

    • Outputs: PowerPoint report

      COST: c.£8,000

    • Sample:
      Targeted sample - 25% incidence within population

    • Sample size:
      1,000 participants

    • Survey length:
      15 min (about 40 questions)

    • Outputs:
      PowerPoint report & survey data in Excel

      COST: c. £10,000

    • Sample:
      Your customers via email

    • Sample size:
      1,000 responses

    • Survey length:
      10 min (about 25 questions)

    • Outputs:
      PowerPoint report & survey data in Excel

      COST: c. £8,000

    • Sample:
      UK Homeowners

    • Sample size:
      1,000 responses

    • Survey length:
      15 min (about 40 questions)

    • Analytics:
      Conjoint

    • Outputs:
      PowerPoint report, survey data in Excel, Conjoint model

      COST: c.£16,000

    • Sample:
      3 Markets, with 3 languages, nationally representative of country

    • Sample size:
      1,800 responses (600 per market)

    • Survey length:
      10 min (about 25 questions)

    • Outputs:
      PowerPoint report & survey data in Excel

      COST: c.£18,000

Get in touch

We are ready to get started on your survey today.