Understand the people behind the screens.
Create
Audience & market insight
Research that gives you real market context and a sharp read on what your audience actually wants — what matters to them, what frustrates them, and the choices they make.why. We blend what we discover with rich market context to deliver compelling insights and data that enable brands to discover fresh opportunities to add value.
Lean, assumption-led approaches tend to be wasteful, and the results rarely last. Starting from what people actually value — and the goals they're trying to reach — gives brands a clearer, more confident path to growth.
Building propositions, experiences and content people genuinely value is hard. Fresh human perspective is what makes the difference.
WHAT THIS LOOKS LIKE
Three ways we build your understanding
Navigating markets.
We give brands the market knowledge to start strategies with confidence — quantifying awareness, usage and attitudes, and exploring them in depth with your target audience.
Audience profiles
Who your current and prospective users are — and how many you can reach.
Attitudes & perceptions
How they feel about your category and brand — and what drives loyalty.
Usage & behaviour
Why, how and how often they engage with your category.
Competitor insight
Who you're up against, and their relative strengths and weaknesses.
YOU GET:
A clear map of your market and where the room to grow is.
Surfacing audience needs
Explorative qualitative research that builds a foundational understanding of your audience's needs to surface opportunities and inspiring new propositions.
Establish goals
Functional Jobs-to-be-Done, and their social and emotional dimensions.
Build empathy
What people see, hear, feel and do as they make try to meet their needs.
Find underserved needs
Solutions used today and where needs stay unmet or frustrating.
Test market-fit
Pressure-test proposition territories against real needs and goals.
YOU GET:
A rich, human picture of what your audience is really trying to do.
Prioritising Audience Needs.
Jobs-to-be-Done surveys that quantify your audience's needs and priorities. Showing exactly where the opportunities are to add value by helping people reach their goals.
Identify priorities
The total and relative importance of each functional, social or emotional job.
Find target audiences
The size and profile of the audiences that align with each need.
Measure unmet needs
Which jobs are least well served and present the best opportunities.
Profile audiences
Built on unmet needs, likelihood to use, demographics and behaviours.
YOU GET:
A ranked, evidence-based view of where to focus first.
HOW WE DO IT
Designed to engage, inspire and leave an enduring impact. We bring customers’ needs and priorities to life. We discover and amplify the best opportunities.
Custom & flexible
Projects aligned to the unique needs of each brand
Full-service collaboration
Get added value at every step from our experienced insight team
Influential delivery
Inspiring insights, actionable frameworks & real-life empathy
Technology enhanced
Tech gets us closer to people’s needs and the moments-of-truth
