ABOUT WAVEFORM

We deliver research, insight and direction that humanise your propositions and experiences to grow value.

We're an independent research and insight consultancy based in London, with a global network. We launched Waveform specifically to support organisations creating, launching and growing products and services in an increasingly digital-first world.

2022

FOUNDED

20+ yrs

TEAM EXPERIENCE

UK + global

LONDON-BASED

In a world growing wary of digital for its own sake, the brands that win are the ones that use technology to make life genuinely better. That's the work we care about. We blend senior insight teams, fresh research thinking and smart strategy to find the human opportunity in every project.

Quantitative and qualitative. Market, audience and user research. One-off projects and ongoing tracking. UK and international. We don't lead with a favourite method. We lead with the right one for your question.

Digital should earn its place in people's lives. We help brands find where it genuinely adds value and understand how to grow by getting that right.

two young colleagues reviewing a smartphone together

UNLOCKING DIGITAL VALUE OPPORTUNITIES

We bring organisations closer to real lives, needs and behaviours of the people behind the screens.

  • Insight Communities | Diary Studies | Ethnography | Video Interviews | User Testing | Workshops | Focus Groups | Behavioural Science

  • Market, Customer & User Surveys | Analytics (Segmentation, Conjoint, Maxdiff) | Outcome Driven Innovation | Kano | Pricing (Gabor Granger, Van Westendorp)

We've spent 20+ years across market, audience and user research. We’ve worked with everyone, from start-ups and blue-chips to media giants, retailers, tech brands and non-profits.

OUR EXPERIENCE

Between us we've led insight functions at research agencies, boutique consultancies, tech platforms and consumer brands. We know how research works and more importantly, how to make sure it has a positive impact.

CLIENTS

See case studies

HOW WE DO IT

Great research should do more than answer questions. It should help organisations make better decisions, build better products and create stronger customer experiences.

We combine market research, audience insight, UX research, behavioural thinking and data expertise to uncover what drives behaviour, then turn that understanding into clear direction for action.

We start with people

We bring brands closer to the real lives, goals and experiences of the people they serve. Understanding people is where better decisions begin.

We research for action

Every project is designed to help clients move forward with confidence, whether that's shaping strategy, improving product experience or strengthening communications.

We bridge silos

We join the dots across disciplines, bringing together market research, UX, customer insight and behavioural science to create a fuller picture and stronger recommendations.

We craft quality

Quality matters. From participant recruitment through to analysis and reporting, we focus on robust, reliable evidence that clients can trust.

We keep it agile

We use technology thoughtfully to make research more inclusive, efficient and reflective of how people live and make decisions today.

We deliver it with style

We take pride in creating memorable outputs - from empathy rich personas & journey maps to strategic activation workshops.

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