We are Waveform.
Waveform is an independent research consultancy based in London UK. Our work helps brands to discover and harness new opportunities in a digital-first world.
From our London UK hub we’ve built a collective of the best people and platforms to deliver a fresh take on research. A flexible insight collective that blends together highly-experienced research consultants, outcome-focused strategic frameworks, award-winning ResearchOps partners and creative tech & AI solutions.
We provide custom-crafted, full-service research projects.
We focus on digital products, services, experiences & content.
We deliver impactful projects with flexibility, pace & value.
We conduct research across the UK, Europe and global markets
Discover more about us, our capabilities and experience.
We deliver research that amplifies opportunities.
We fuse research solutions and smart thinking to amplify opportunities and shape better strategies: Market research, Audience Insight, User Experience Research, Data analytics, Behavioural insight.
Our team’s background spans senior roles in market research agencies, boutique consultancies, tech giants and digital-first brands. We know research inside out but more importantly, we know how to deliver it to maximise value for brands.
Our outcome-focused ‘Create. Launch. Grow.’ process and research solutions are inspired by design thinking, Jobs-to-be-Done and over 20 years of first-hand experience delivering strategic audience insight to growing brands.
Who we help.
Our team has 20+ years experience in the market, audience and user research space…
Start-ups, blue-chips, media giants, leading retailers, tech brands, non-profits and more. Our team has supported an amazing array of brands both at Waveform and in previous roles: Amazon, BBC, BT, Cancer Research UK, CD Projekt Red, Centrica Connected Homes, Channel 4, Currys, Deutsche Telekom, eDreams, Experian, Flutter Group, Google, iNews, ITV, News UK, TalkTalk and many more.
BRANDS WE’VE SUPPORTED:
Our approach
We lay strong foundations for every project, equipping the brands we support with the confidence needed to make the best decisions…
Insight with integrity
Strong foundations for quality research data
Trust in data is vital for making the right call on the big decisions. We fight against the threats to data integrity that have become widespread. We pursue quality from start to finish, ensuring our clients are always informed by robust, reliable and unbiased data.
Engaging & unbiased
research experiences
Participant Diversity,
Equity & Inclusion
Verified participants,
fairly rewarded
Enhanced with technology
We use tech to get closer to people and the truth
The ResTech solutions we use make it easier to place more customers at the centre of decision-making and pinpoint the moments of truth that classic methods will often miss. It enables us to be in more places, with more people, at any time. It helps us get closer and be more inclusive. It helps overcome bias.
And, it makes research more accessible for more brands - better alignment with the time-scales, budgets and working practices of today’s digital-first teams.
Customer-centred solutions
Authentic and
In-the-moment
Agile and
cost-effective
Delivered with Impact
Building empathy, providing inspiration. With creative flair.
Memorable and impactful research outputs are an integral part of our approach. Our research brings brands closer to their audiences - inspiring new ideas, providing clarity and creating a customer focused mindset across product, marketing and leadership teams.
Delivery team of senior consultants
Action-focused deliverables
Empathy-enhanced data & insight
Focused on Outcomes
Providing clarity and direction from data
Our mission is to help brands align product and marketing strategies with the needs of their audience to deliver tangible benefits for all. We have a commercial and outcome-based focus to ensure our insight projects help boost brand value.
Research rooted in
Jobs-to-be-Done
Aligned to product & design frameworks
Iterative and agile approach
Our methods
Market research or User research. Qual or quant. Ad-hoc or tracking. We blend the best solutions, skills and people to answer each specific insight challenge.
Find out more about our research methods
Market surveys
Whether you need to make important strategic decisions, decide on crucial product choices, or understand if your service is performing well, robust data is a must.
With access to millions of people across the globe, we can survey large representative samples of genuine consumers, users and businesses to match almost all needs.
More than just numbers, our surveys blend robust quantitative data, behavioural tests and rich qualitative insight to support and inform decision-making.
Customer / User Surveys
From understanding the performance of your product to identifying feature priorities, user surveys provide the data needed to make key decisions with confidence.
Our user surveys can be sent via email or as an intercept invitation within your website or app. All our surveys are engagingly designed to match your brand experience and responsive so that users can complete them when, where, and how they choose.
All customer surveys are aligned to GDPR, MRS and ISO20252 guidelines
Insight Communities
Bringing together 20 to 50 participants in an online community, spanning from 2 days to months, is one of the best platforms for truly agile and iterative research.
Incorporating 1-2-1 interviews, video diaries and responses, group discussions, card-sorting, remote usability, rating exercises and much more. Insight communities offer a truly flexible and iterative toolkit for proposition creation and product trials.
Discover more about our full-service Pop-up Insight communities here.
Customer / User interviews
1-2-1 explorative interviews with your target users help build understanding and empathy with goals, needs, mindset and journeys.
Whether it is building rich true-to-life personas and journey maps or uncovering underserved needs, user interviews will provide inspiration and direction for your products.
Our interviews are typically conducted via video, capturing the context that comes from the participant being in their own environment and using their own devices. We supplement interviews with video and survey pre-tasks to build empathy and insight into users’ lives and needs.
Diary Studies
Ethnographic diary studies are conducted via mobile phone and allow audiences to share their experiences in-the-moment via video, images, text and screen-sharing.
The diaries are moderated by our research team to ensure we gather rich data and transformative insight.
An ideal approach for witnessing experiences in context, uncovering unmet needs, or gathering the rich information needed to build true-to-life Personas.
Workshops
Workshops and focus groups are both classic qualitative solutions when interaction between participants and / or project stakeholders would be beneficial. They make an effective approach for ideation and co-creation, testing and refining propositions, empathy building and deliberative research.
Our group solutions flex to each project need: Online or face-to-face, from 60 mins to 3hrs, from mini-groups to workshops, individual pre & post tasks, and more.
We use tech to enhance group research and help overcome the biases that this approach can suffer from. This includes online groups that provide representation of different backgrounds and lifestyles. And for in person groups, we use mobile voting and feedback apps to ensure everyone’s voice is heard and not unduly biased by others.
Want to amplify opportunities for your brand?
Have a project to discuss? Want to know more about our services? We’d love to hear from you.