ABOUT WAVEFORM
We deliver research and insights that humanise propositions and experiences, boosting value for you and your audience.
We're an independent research and insight consultancy based in London, with a global network. We launched Waveform to support organisations creating, launching and growing products, services and experiences that genuinely add value to the lives of people who use them.
2022
FOUNDED
20+ yrs
TEAM EXPERIENCE
UK + Global
LONDON-BASED
Every product, service and experience should earn its place in people's lives. We help organisations find where they genuinely add value, and how to grow by getting that right.
In a world where people have less patience for products, services and experiences that don't work for them, the organisations that grow are the ones that put people first. That's the work we care about. We blend senior insight teams, fresh research thinking and smart strategy to find the human opportunity in every project.
Quantitative and qualitative. Market, audience and user research. One-off projects and ongoing tracking. UK and international. We don't lead with a favourite method. We lead with the right one for your question.
HOW WE DO IT
Great research should do more than answer questions. It should help organisations make better decisions, build better products and create stronger customer experiences.
We combine market research, audience insight, UX research, behavioural thinking and data expertise to uncover what drives behaviour, then turn that understanding into clear direction for action.
We start with people
We bring brands closer to the real lives, goals and experiences of the people they serve. Understanding people is where better decisions begin. Authentic, never synthetic.
We research for action
Every project is designed to help clients move forward with confidence, whether that's shaping strategy, improving product experience or strengthening communications.
We bridge silos
We join the dots across disciplines, bringing together market research, UX, customer insight and behavioural science to create a fuller picture and stronger recommendations.
We craft quality
Quality matters. From participant recruitment through to analysis and reporting, we focus on robust, reliable evidence that clients can trust.
We keep it seamless
We use technology thoughtfully to make research more inclusive, efficient and reflective of how people live and make decisions today.
We deliver it with style
We take pride in creating memorable outputs - from empathy rich personas & journey maps to strategic activation workshops.
We bring organisations closer to the real lives, needs and behaviours of the people they serve.
OUR METHODS
We draw on our evolving research toolkit and team of insight experts to design each project around your specific goals, timescales and budget.
Qualitative methods
Insight Communities | Diary Studies | Ethnography | Video Interviews | User Testing | Workshops | Focus Groups | Behavioural Science
Quantitative methods
Market, Customer & User Surveys | Analytics (Segmentation, Conjoint, Maxdiff) | Outcome Driven Innovation | Kano | Pricing (Gabor Granger, Van Westendorp)
Strategy toolkit
Jobs to be Done | Segmentation | Personas & ICPs | Switching Forces | Design Thinking | Product-Market-Fit | Kano | Empathy Maps | Customer Journey Mapping | Category Entry Points.
We've spent 20+ years across market, audience and user research. We’ve worked with everyone, from start-ups and blue-chips to media giants, retailers, tech brands and non-profits.
OUR EXPERIENCE
Between us we've led insight functions at research agencies, boutique consultancies, tech platforms and consumer brands. We know how research works and more importantly, how to make sure it has a positive impact.
See case studies
