Go to market with confidence.
Launch
Choice-based models, pricing analytics and trials that put real customers at the heart of your go-to-market strategy, so you can launch the best offer, at the best price with the most compelling message.
Market + Brand Strategy
Even a great proposition can fail at the last hurdle if the route to market doesn't compel people to act.
The strongest go-to-market strategies are built on evidence. Robust research that tests and models different scenarios shows you the most effective route, and the confidence to commit to it. We bring together large, authentic samples of target customers, choice-based exercises that replicate real-world decisions, and analytics that simulate the likely outcomes.
WHERE WE HELP
Three ways we support winning routes to market
Choice modelling
Advanced choice-modelling and testing frameworks that reveal how customers make decisions, and how to maximise appeal. We adapt the right techniques to your question, distilling complex choices into clear guidance for market strategy.
MaxDiff scaling
Reveal the relative importance of benefits and features to customers' choices.
Advanced conjoint
Adaptive and menu-based conjoint for complex, dynamic choice scenarios.
Choice-based conjoint
Build the optimal proposition by replicating choices across features, price, articulation and brand.
Monadic testing
A/B test alternate propositions with matched samples to choose between routes.
YOU GET:
A clear read on the proposition mix that wins the most customers.
Pricing research
Pricing seen from your audience's perspective. We combine robust surveys with proven pricing techniques to find the points where price aligns with, undercuts or exceeds the value people feel they're getting.
Van Westendorp PSM
The price a target audience sees as fair: neither unaffordable nor suspiciously cheap.
Brand Price Trade-off
Examine brand and price against competitors, including any brand-equity premium.
Gabor Granger
Understand price elasticity: how demand shifts as price moves up or down.
Choice-based conjoint
Position products holistically, aligning price with features, benefits and contract terms.
YOU GET:
A price that captures value without leaving money, or customers, behind.
Test & trial communities
Go-to-market communities that give you the data and feedback to launch with compelling communications and a value-boosting experience. Our pop-up trial communities run from days to months, putting users at the centre of planning, development and decision-making.
Usage immersion
How, where and why audiences use a product, with in-the-moment feedback.
Find experience gaps
Close gaps against needs, expectations and competitors, and find ways to add value.
Test against needs
Effectiveness against users' Jobs-to-be-Done, satisfaction and likelihood to recommend.
Iterate and enhance
Users try new releases and features; you update and test again to improve.
YOU GET:
Confidence you're ready to launch, tested with real users first.
HOW WE DO IT
Smart surveys that replicate real choices, intuitive data that points to the opportunities and in-the-moment qual that refines experience and positioning.
Dependable data
Rigorous sampling and data authentication on every survey.
Full-service collaboration
Get added value at every step from our experienced insight team
Actionable analytics
Frameworks and models that turn data into clear direction.
Technology enhanced
Tech gets us closer to people’s needs and the moments-of-truth
