Quantitative research

Data & Direction for a digital-world

Discovering new trends, identifying the best opportunities, and shaping data-driven strategies - our quantitative research services provide robust insights to power smart, confident decision-making.

Discover our full-service quantitative research services...

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Human-centred research. Outcome-focused insights.

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At Waveform, we take a fresh approach to quantitative research - combining analytical expertise, cutting-edge research technology, and outcome-driven frameworks to deliver fast, reliable, and actionable insights.

Our quantitative projects help brands identify opportunities, validate strategies, and make data-backed decisions with confidence. From creative survey design and genuine participant engagement to high-quality data collection and advanced analytics, we ensure every step delivers insights that drive real impact.

Full-service projects

  • We support you all the way. Bespoke design, management, participant recruitment, fieldwork, analysis, reporting, and debriefing included in every project.

Results from 10 days

  • Proven frameworks, processes, and platforms to deliver results in as little as 10 working days from the initial project setup.

Quality you can trust

  • An experienced UK team, rigorous processes, and best-in-class research partners ensure quality and authenticity in every project.

Cost effective

  • Our streamlined, remote-by-default team delivers high-quality projects efficiently and cost-effectively.

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Our Quantitative Research Services

With over 20 years of experience in online market research, we fully support brands in designing and delivering survey projects across a wide spectrum of industries and use cases. Discover how we do it…

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Market
Surveys

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A fast and reliable way to gather actionable data from representative audiences. Market surveys ensure your strategies and decisions are data-driven and aligned with your market.

From uncovering new opportunities to segmenting target audiences, market surveys empower brands to make informed, confident decisions that drive positive impact.

APPLICATIONS:

  • Understand the size, structure, and characteristics of your target market. Identify who your customers are and what drives their behaviours.

  • Spot gaps in the market, emerging trends, and untapped segments that offer the best potential for growth.

  • Validate new product ideas, marketing campaigns, and messaging before launch, ensuring alignment with audience expectations.

  • Measure brand awareness, perception, and positioning to track progress and optimise future marketing efforts.

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Customer /
User Surveys

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Connect with your customers and gain a deeper understanding of their needs, experiences, and perceptions. Our engaging customer surveys provide actionable insights to guide your next steps.

From shaping customer experiences to optimising retention strategies, customer surveys keep your users at the heart of every decision - ensuring you deliver value for those who matter most.

APPLICATIONS:

  • Measure customer satisfaction, brand interactions, and service quality to improve user experience.

  • Identify pain points, churn risks, and loyalty drivers to strengthen retention strategies.

  • Gather direct customer feedback on product features, messaging, and service improvements.

  • Optimise your digital journeys, onboarding, and engagement strategies using data-backed insights.

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Analytics &
Data Science

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Unlock insights with advanced analytical techniques to uncover opportunities and optimise strategies. Go beyond standard survey questions to generate data you can act on.

From audience segmentation to choice-based modelling, we apply powerful methods like Cluster analysis, Conjoint, MaxDiff and Kano to optimise propositions and market and audience strategies. All designed to turn complex data into clear opportunities and enhanced decisions.

APPLICATIONS:

  • Use cluster analysis and data modelling to group customers based on behaviours, needs, and preferences, helping you tailor marketing and product strategies.

  • Leverage Conjoint and MaxDiff analysis to prioritise features, benefits, and pricing structures—ensuring you're investing in what matters most.

  • Apply frameworks like Outcome-Driven Innovation and Kano Analysis to identify unmet needs and innovation opportunities.

  • Use choice-based modelling and pricing analytics (e.g. Van Westendorp, Gabor Granger) to determine optimal pricing and market positioning.

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  • Logo with the words 'News' in cursive and 'Broadcasting' in capital letters below it.

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  • Logo with the text "everyone" in large white letters, and a speech bubble with "TV" in it in the top right corner.

  • Black and white logo with a graphic of a building and the text 'HANGZHOU JIPEI NETWORK TECHNOLOGY CO., LTD'

  • Virgin Radio logo with a star and text.

  • The word "OPIA" in white text on a black background.

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Ready to start your project?
Or read on to find out more…

WHY PARTNER WITH WAVEFORM?

Actionable Insights. Expertly delivered.

How online surveys are designed, conducted, analysed, and reported determines the impact of your investment in research. With over 20 years of experience, we’ve refined an approach that delivers best practice while adding value at every stage.

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A person sitting on a wooden chair, holding a smartphone displaying a multiple-choice survey about music streaming services with options including Spotify, Apple Music, Tidal, and others.

Engaging innovative surveys

Our surveys employ great user experience, innovative question types and creative flair to gather trusted, actionable and empathy rich data.

  • Mobile-first user experience

  • Interactive tools (e.g. heatmaps, card sorting, ranking, trade-offs)

  • Video-based questions & AI-generated follow-ups

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Authentic trusted survey participants

Trusted, engaged participants are at the heart of every project. Through rigorous recruitment and sampling, we ensure participants genuinely reflect your target audience - authentic, inclusive, and representative.

We apply strict quality checks and AI validation to verify response authenticity, ensuring you can trust your data when making critical decisions.

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Inspiring action-focused outputs

We don’t just deliver data - we create engaging, insight-driven reports that highlight opportunities and drive decisions. Survey deliverable options include:

  • Presentation reports or written reports

  • Remote and in-person debriefs (UK only)

  • Infographic summaries, dashboards and websites

  • Advanced analytics & statistical models

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Customised for each brand’s needs

Each of our projects is custom-crafted - aligned to meet each projects specific objectives and enhanced with fresh creative thinking each time.

  • Mixed-method projects

  • Adapt number and profile of participants

  • Analytics incl. A/B tests, segmentation, conjoint

  • Add-on outputs: Debriefs, Videos, Data viz

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Advanced analytics to unlock opportunities

When our clients have big decisions to make, we employ a range of advanced quantitative analysis solutions to translate raw data into action:

  • Conjoint, MaxDiff, Kano

  • Segmentation models

  • Pricing (Van Westendorp, Gabor Granger, BPTO)

  • Monadic A/B testing

  • Drivers analysis

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Built for a digital-first world

Our highly experienced team delivers quality research at pace. Through smart use of technology and AI, we move quickly while maintaining the highest standards in data quality and insight generation.

  • Ready-to-go systematic frameworks

  • Expert researcher designed & led

  • AI & automation enhanced

  • "We were so impressed with their ability to understand our insight requirements and their vast experience. Waveform helped us land an extremely complex project and meet a range of differing stakeholder needs."

    ITV

  • "Waveform fully understood our brief. The research delivered was high quality and full of actionable insights. It was great to work with the team!"

    News Broadcasting

  • “Waveform helped us understand our market like never before. Super important work and actionable insights delivered at speed, with support all the way."

    Forest

  • "Waveform's service was second to none. Their attention to detail, expertise and professionalism was like no other. Highly recommended!"

    AKQA

  • “The team consistently deliver great research. I can always depend on them to deliver innovative solutions to inform new product areas with useful insights. ”

    Hive (Centrica)

  • “Great way of working with the team and a proactive approach. A great debrief with high-quality slides and good-story telling to bring the data to life and into context. ”

    Opia

  • "They took the time to fully understand our needs. The outcome was incredibly insightful and they came up with a lot of suggestions that we are still implementing! "

    Immersify

Ready to launch your project? We are…

Get in touch

We are ready to get started on your project today.

On a tight budget and schedule? We have a range of Streamlined Insight services with prices starting at just £7,500+VAT.

Discover our streamlined insights services here

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