
Quantitative research
Data & Direction for a digital-world
Discovering new trends, identifying the best opportunities, and shaping data-driven strategies - our quantitative research services provide robust insights to power smart, confident decision-making.
Discover our full-service quantitative research services, with custom projects starting from just £10,000.
Human-centred research. Outcome-focused insights.
At Waveform, we take a fresh approach to quantitative research - combining analytical expertise, cutting-edge research technology, and outcome-driven frameworks to deliver fast, reliable, and actionable insights.
Our quantitative projects help brands identify opportunities, validate strategies, and make data-backed decisions with confidence. From creative survey design and genuine participant engagement to high-quality data collection and advanced analytics, we ensure every step delivers insights that drive real impact.
Full-service projects
We support you all the way. Bespoke design, management, participant recruitment, fieldwork, analysis, reporting, and debriefing included in every project.
Results from 10 days
Proven frameworks, processes, and platforms to deliver results in as little as 10 working days from the initial project setup.
Quality you can trust
An experienced UK team, rigorous processes, and best-in-class research partners ensure quality and authenticity in every project.
Cost effective
Our streamlined, remote-by-default team delivers high-quality projects efficiently and cost-effectively.
Our Quantitative Research Services
With over 20 years of experience in online market research, we fully support brands in designing and delivering survey projects across a wide spectrum of industries and use cases. Discover how we do it…
1 of 3.
Market
Surveys
A fast and reliable way to gather actionable data from representative audiences. Market surveys ensure your strategies and decisions are data-driven and aligned with your market.
From uncovering new opportunities to segmenting target audiences, market surveys empower brands to make informed, confident decisions that drive positive impact.
APPLICATIONS:
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Understand the size, structure, and characteristics of your target market. Identify who your customers are and what drives their behaviours.
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Spot gaps in the market, emerging trends, and untapped segments that offer the best potential for growth.
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Validate new product ideas, marketing campaigns, and messaging before launch, ensuring alignment with audience expectations.
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Measure brand awareness, perception, and positioning to track progress and optimise future marketing efforts.
EXAMPLE SPEC & PRICING:
Research delivery
Survey of up to 45 questions via access panel, PowerPoint/PDF report, Excel data tables, insight activation debrief.
Participants
1,000 completes (with options to boost sample size)
Project schedule
From 10 working days, including fieldwork and reporting.
Project costs from
£12,000 +VAT
2 of 3.
Customer /
User Surveys
Connect with your customers and gain a deeper understanding of their needs, experiences, and perceptions. Our engaging customer surveys provide actionable insights to guide your next steps.
From shaping customer experiences to optimising retention strategies, customer surveys keep your users at the heart of every decision - ensuring you deliver value for those who matter most.
APPLICATIONS:
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Measure customer satisfaction, brand interactions, and service quality to improve user experience.
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Identify pain points, churn risks, and loyalty drivers to strengthen retention strategies.
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Gather direct customer feedback on product features, messaging, and service improvements.
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Optimise your digital journeys, onboarding, and engagement strategies using data-backed insights.
EXAMPLE SPEC & PRICING:
Research delivery
Online survey of up to 30 questions via CRM systems, PowerPoint/PDF report, Excel data tables, Activation debrief.
Participants
Up to 2,000 completes (with segmentation and market analysis options).
Project schedule
From 10 working days, including fieldwork and reporting.
Project costs from
£10,000 +VAT
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Analytics &
Data Science
Unlock insights with advanced analytical techniques to uncover opportunities and optimise strategies. Go beyond standard survey questions to generate data you can act on.
From audience segmentation to choice-based modelling, we apply powerful methods like Cluster analysis, Conjoint, MaxDiff and Kano to optimise propositions and market and audience strategies. All designed to turn complex data into clear opportunities and enhanced decisions.
APPLICATIONS:
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Use cluster analysis and data modelling to group customers based on behaviours, needs, and preferences, helping you tailor marketing and product strategies.
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Leverage Conjoint and MaxDiff analysis to prioritise features, benefits, and pricing structures—ensuring you're investing in what matters most.
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Apply frameworks like Outcome-Driven Innovation and Kano Analysis to identify unmet needs and innovation opportunities.
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Use choice-based modelling and pricing analytics (e.g. Van Westendorp, Gabor Granger) to determine optimal pricing and market positioning.
EXAMPLE SPECS & PRICING:
Market survey + advanceed analytics options
Full-service market survey via consumer access panel, with 1,000 participants and ~40 questions plus the following analytics options:
+ Market segmentation
Segmentation model
Segment activation report & profiles
Activation debrief
£25,000 +VAT
+ Conjoint survey
Conjoint model + simulator
Conjoint activation report
Activation debrief
£17,500 +VAT
Go-to-market analytics
MaxDiff / Kano / Pricing models
Insight activation report
Activation debrief
£15,000 +VAT
Ready to start your project? Or read on to find out more…
WHY PARTNER WITH WAVEFORM?
Actionable Insights. Expertly delivered.
How online surveys are designed, conducted, analysed, and reported determines the impact of your investment in research. With over 20 years of experience, we’ve refined an approach that delivers best practice while adding value at every stage.
Engaging innovative surveys
Our surveys employ great user experience, innovative question types and creative flair to gather trusted, actionable and empathy rich data.
Mobile-first user experience
Interactive tools (e.g. heatmaps, card sorting, ranking, trade-offs)
Video-based questions & AI-generated follow-ups
Authentic trusted survey participants
Trusted, engaged participants are at the heart of every project. Through rigorous recruitment and sampling, we ensure participants genuinely reflect your target audience - authentic, inclusive, and representative.
We apply strict quality checks and AI validation to verify response authenticity, ensuring you can trust your data when making critical decisions.
Inspiring action-focused outputs
We don’t just deliver data - we create engaging, insight-driven reports that highlight opportunities and drive decisions. Survey deliverable options include:
Presentation reports or written reports
Remote and in-person debriefs (UK only)
Infographic summaries, dashboards and websites
Advanced analytics & statistical models
Customised for each brand’s needs
Each of our projects is custom-crafted - aligned to meet each projects specific objectives and enhanced with fresh creative thinking each time.
Mixed-method projects
Adapt number and profile of participants
Analytics incl. A/B tests, segmentation, conjoint
Add-on outputs: Debriefs, Videos, Data viz
Advanced analytics to unlock opportunities
When our clients have big decisions to make, we employ a range of advanced quantitative analysis solutions to translate raw data into action:
Conjoint, MaxDiff, Kano
Segmentation models
Pricing (Van Westendorp, Gabor Granger, BPTO)
Monadic A/B testing
Drivers analysis
Built for a digital-first world
Our highly experienced team delivers quality research at pace. Through smart use of technology and AI, we move quickly while maintaining the highest standards in data quality and insight generation.
Ready-to-go systematic frameworks
Expert researcher designed & led
AI & automation enhanced
Ready to launch your project? We are…
Get in touch
We are ready to get started on your project today.
On a tight budget and schedule? We have a range of Streamlined Insight services with prices starting at just £7,500+VAT.