Proposition Testing & Development

Research to inspire, test and elevate propositions that audiences will truly value.

Our Proposition Development research services help brands create and elevate product and service ideas to deliver strong Product-Market Fit. We provide the knowledge to inspire new ideas, assess market potential, uncover the drivers of value and boost appeal of propositions.

Using a bespoke blend of quantitative and qualitative solutions we ensure the people behind the screens are integral to the building of tomorrow’s great propositions.

No brand has enduring success without a strong fit between their proposition and audiences’ needs. Research is the short-cut smart brands take create this Product-Market-Fit.

The best product and service propositions closely align with audiences’ Jobs-to-be-Done, they remove their pains and they deliver more value than alternatives. To get there, robust systematic research with audiences is essential - providing inspiration, testing ideas and highlighting opportunities.

And today, this research doesn’t have to be slow or disrupt the innovation process. We align with the needs of digital-first brands, providing fast-paced iterative research with the clear outcomes that support the big decisions.

Read on to discover more about proposition research

1. Value Proposition Testing

Our proposition testing services provide brands with evidence and insight needed to unearth the most valued ideas.

Our mix of creative online surveys, trusted audience samples and advanced analytics provide the data needed for brands to act with confidence when developing propositions. We combine this with creative diagnostic tools and qualitative feedback exercises to discover the drivers of value and opportunities to enhance ideas.

Concept screening surveys

Quickly narrow down a wide variety of product, service or feature ideas into the handful with the most potential. We help you understand which ideas resonate most strongly with your audience and why.

Product-Market-Fit surveys

Assess whether your product or service proposition is able to satisfy audience needs, if it fills a gap in the market and would it be missed if it wasn’t launched.

Rich diagnostic feedback

Dissect what is loved about a value proposition, where it misses the mark and how it aligns with brand goals. Our creative questions and technology pin-point clear and specific opportunities.

Research solutions used:

  • Online surveys

  • Creative diagnostic tools

  • Survey analytics

  • Insight communities

2. Value Proposition Development

We help brands to find and fill the underserved needs and experience gaps that represent potential value

Our research helps brands consult target audiences across the proposition development journey. We deliver creative qualitative and quantitative approaches to iteratively explore and amplify the needs of audiences. We help brands to refine value propositions until they align closely with audiences’ desired outcomes and fill valuable gaps in the market.

Critical features surveys

Identify the features that can drive satisfaction and create a more distinctive Value Propositions with robust audience feedback and analytical frameworks (e.g. Kano, MaxDiff).

Proposition optimisation

Identify how to enhance the value exchange between brand and user with mixed-method research. Creating close alignment between audience needs, opportunities and the proposition.

Co-creation communities

Whether supporting initial sprints or iterative roadmaps, receive on tap insights, ideas and feedback with our innovative, highly flexible research communities.

Research solutions used:

  • Analytics (Kano & MaxDiff)

  • Online surveys

  • Insight communities

Delivered for impact.

We help brands create human-centred propositions with support across the development journey. We discover and amplify the insights that inspire and inform. We help create value.

Custom & Flexible

Projects aligned to the unique needs of your brand.

Full-service not DIY

Added value at every step from our experienced insight team.

Influential delivery

Trusted data, inspiring insights and clear direction on every project.

Technology enhanced

Fusing tech and AI with smart thinking to deliver greater value.

Ready to amplify the value of your brand.

Have a project to discuss? Want to know more about our services? We’d love to hear from you.