Build propositions that people truly value
Launch
Proposition testing & development research
Research that inspires, tests and elevates product and service ideas, so you launch with strong product-market fit and the confidence to back it.
No brand has enduring success without a strong fit between its proposition and what audiences actually need.
The best propositions align closely with audiences' needs and goals, remove their pains and deliver more value than the alternatives. Robust, systematic research is how smart brands get there: providing inspiration, testing ideas and highlighting opportunities. And it doesn't have to be slow. We work at pace, with iterative research and clear outcomes that support the big decisions.
WHAT THIS LOOKS LIKE
Two ways we sharpen your proposition
Value proposition testing
The evidence and insight you need to find your most valued ideas. We blend creative surveys, trusted audience samples and advanced analytics so you can act with confidence, and use diagnostic tools and qualitative feedback to uncover the drivers of value.
Concept screening
Narrow a wide range of ideas down to the handful with the most potential, and learn why they resonate.
Rich diagnostic feedback
What's loved, where it misses, and how it aligns with brand goals, pinpointing specific opportunities.
Product-Market-Fit
Discover whether your proposition meets audience needs, fills a gap, and would be missed if it never launched.
Acting with confidence
Robust data that lets teams commit to the ideas worth building, and set aside those that aren't.
YOU GET:
A confident, evidence-based read on which ideas are worth backing and how to make them even better.
Value proposition development
We help brands find and fill the underserved needs and experience gaps that represent real value. Consulting your target audience across the development journey, we iteratively refine propositions until they align closely with desired outcomes, fill valuable gaps in the market and resonate with audiences.
Critical features surveys
Identify the features that drive satisfaction and distinctiveness, using frameworks like Kano and MaxDiff.
Co-creation communities
On-tap insight, ideas and feedback for initial sprints or iterative roadmaps, through flexible communities.
Proposition optimisation
Enhance the value exchange between brand and user, aligning needs, opportunities and proposition.
Iterative refinement
Refine and re-test as you go, so the proposition keeps getting closer to what people value.
YOU GET:
A proposition refined, feature by feature, around what people value and find most engaging.
HOW WE DO IT
We help brands create human-centred propositions with support across the development journey. We discover and amplify the insights that inspire and inform. We help create value.
Custom & flexible
Projects aligned to the unique needs of each brand.
Full-service collaboration
Get added value at every step from our experienced insight team.
Influential delivery
Trusted data, inspiring insight and clear direction on every project.
Technology enhanced
Tech gets us closer to people’s needs and the moments-of-truth.
CASE STUDIES
Examples of our work
-
![Hands on steering wheel in car]()
Proposition evaluation & development
Partnering with digital agency AKQA, we helped global automotive brand Ford identify which features and benefits of potential membership propositions would resonate best, across five international markets.
See full case study -
![Young woman using a mobile phone]()
Informing digital puzzle strategies
We helped News UK uncover what drives habitual puzzle play, registration and willingness to pay — delivering clear direction for The Sun's puzzles product and monetisation strategy.
See full case study -
![Students both using mobile phones]()
Insights to boost EdTech platform subscribers
We helped innovative EdTech brand Immersify to develop product, marketing and UX proposition to boost platform subscriptions
See full case study
