Streamlined Insights

Research for a digital-first world.

Our streamlined insight services empower brands with valuable human-centred insights and actionable data, even when time and budgets are limited.

Discover our full-service qual and qual solutions,
with custom projects starting from just £7,500.

Powerful Research. Streamlined.

Whether you're an agency facing a tight deadline or a brand working within a budget, our streamlined research services deliver robust data and human-centred insights. All at a fraction of the time and cost of traditional market research.

Full-service research is often slow and expensive, while DIY alternatives can be highly risky without the necessary expertise. We bridge the gap, combining expert-led quality with cutting-edge remote research and AI to deliver valuable insights quickly and affordably. It’s research without the usual compromises - efficient, reliable, and cost-effective. 

Full-service projects

  • Systematic frameworks, processes & platforms to deliver results in as littles as 7 working days from project set-up meeting.

Quality you can trust

  • We support you all the way. All projects include design, management, participant recruitment, fieldwork, analysis and reporting.

Results from 7 days

  • Our streamlined approach empowers high-quality projects at lower costs. Bundling multiple projects unlocks further savings.

Prices from £7,500

  • Experienced UK team, rigorous processes and the best sample partners ensure quality and authenticity are baked-into every project.

”Waveform helped us understand our market like never before. Super important work and actionable insights delivered at speed, with support all the way”
HEAD OF MARKETING

Our Streamlined Research Services

Discover each of our four streamlined research services below, including how they can support your brand, ready-to-launch project specs and transparent pricing.

1 of 4.

Market
Surveys

A fast and reliable way to gather actionable data from representative audiences, market surveys ensure your strategies and decisions are data-driven and aligned with your market.

From uncovering new opportunities to validating market potential, market surveys empower brands to make informed, confident decisions that drive growth and innovation.

APPLICATIONS:

  • Discover and understand your audience - their profile, behaviour, attitudes, preferences, needs and more. Keep up with the latest trends and attitudes.

  • Gain a clear understanding of market needs, trends, and unmet demands to uncover opportunities for growth and innovation.

  • Test and refine your propositions, concepts, campaign ideas and experiences. Discover which resonate best with your audience and how you optimise them for success.

  • Exploring the ‘funnel’ from Attention to Action. How engaged is your audience with your brand? When do they think of you? How are you perceived? How do they rate your competitors?

SPEC & PRICING:

Research delivery

  • Survey via access panel

  • Up to 25 questions as standard + option to add more

  • PowerPoint / PDF report

  • Excel data tables

Participants

  • 1,000 survey completes with options to boost*

  • Sample from leading panel providers, including advanced QC validation

Project schedule

  • From 10 working days
    from commission to report.

Standard cost


£8,500 +VAT

£150 per additional question over 25 questions (max 40)

*Costs assumes audience with 50% or higher incidence within general population. Get in touch for quote for niche audiences.

2 of 4.

Customer /
User Surveys

Connect with your users and gain a deeper understanding of their needs, experiences, and perceptions. Designed for speed and cost-efficiency, our surveys deliver actionable insights and data to inform your next steps.

From shaping customer experiences to optimising retention strategies, customer surveys keep your audience at the heart of every decision - ensuring you deliver value where it matters most.

APPLICATIONS:

  • Gather feedback on pain points, preferences, and expectations to improve products, services, and overall customer satisfaction.

  • Understand what drives loyalty and identify potential churn risks, allowing you to proactively address concerns and strengthen customer relationships.

  • Test and refine your customer propositions, concepts, campaign ideas and experiences. Discover which resonate best with your audience and how you optimise them for success.

  • Test and enhance new features, journeys and experiences with the audience who matters most, your customers.

SPEC & PRICING:

Research delivery

  • Online survey delivered via your CRM systems

  • Up to 30 questions

  • PowerPoint / PDF report

  • Excel data tables

Participants

  • Up to 2,000 survey completes

  • Options to analyse results by segment / market.

Project schedule

  • From 10 working days
    from commission to report.

Standard cost


£7,500 +VAT

*Costs assumes email invitations sent our by CRM team and sufficient contacts.

3 of 4.

Online Insight Sprints.

A modern alternative to traditional focus groups and depth interviews - faster, more cost-effective, and just as insightful. Designed to explore topics in depth while ensuring empathy and actionability.

Whether sparking new ideas or guiding strategic priorities, Online Insight Sprints put your audience at the heart of inspiration, planning, and decision-making in today’s fast-paced world.

APPLICATIONS:

  • Explore user behaviour and experiences in-depth within category, from customer journeys to brand preferences, find new opportunities.

  • Uncover the unmet needs, Jobs-to-be-Done and problem spaces of your audience to inspire your new propositions and campaigns.

  • Gather actionable feedback on propositions, experiences, campaigns and designs to ensure you are aligned and resonate with your audience.

  • Get your audience to work together to generate new ideas, messages and experiences and prioritise the most impactful. 

SPEC & PRICING:

Research delivery

  • Research tasks tailored to meet objectives

  • 1-2-1 Q&As, group discussions, remote user testing, surveys, card-sorting and diaries

Participants

  • 20 participants - equivalent to four focus groups
    (options for more)

  • Costs include recruitment and incentives

Project schedule

  • From 15 working days.

  • 3 days of fieldwork, one hour of activity per participant

Standard cost


£10,500 +VAT

*Assumes audience with 25% or higher incidence within general population. £500 per additional participant.

4 of 4.

Automated Qual
Video Surveys

A fast, cost-effective way to scale qualitative research. Led by experienced researchers, our bespoke video surveys combine the depth and empathy of user interviews with the speed and reach of surveys.

Whether you need to build audience insight, generate ideas, test concepts, gather feedback, or deepen empathy, video surveys unlock the power of qualitative research - efficiently and at scale

APPLICATIONS:

  • Get quick and insightful feedback on your ideas - from concepts and propositions to ad campaigns and User Experience.

  • Whether you’re looking for inspiration for new ideas or building hypotheses to explore in a survey, video surveys are an efficient way to gather inspiration and fresh insight.

  • Get closer to your audience and customer segments - learn about their motivations, needs, experiences and and journeys.

  • Dive into people’s needs and problem spaces to uncover opportunities to add value, drive growth and boost retention.

SPEC & PRICING:

Research delivery

  • Online qual video survey

  • AI moderated

  • PowerPoint / PDF report

  • AI Video transcripts

Participants

  • 50 participants incl. recruitment & incentives (options to add more)

  • 15 minute survey incl. 10 mins of video per participant

Project schedule

  • From 7 working days
    from commission to report.

Standard cost

£8,000 +VAT

*Assumes audience with 25% or higher incidence within general population.

Ready to start your Streamlined Insight project? Or read on to find out more…

DISCOVER MORE ABOUT STREAMLINED RESEARCH SERVICES

Agile Insights. Expertly delivered.

Design and delivery matters - each of our projects follow best practices, employ robust processes and are led by highly experienced teams.

Innovative Remote Research

We use the latest remote research methods to deliver inclusive research with rich and timely insights.

  • Seamless in-the-moment participation across mobile, tablet and computer

  • Creative tools such as video Q&As, remote screen-recording, card-sorting & more

  • AI enhanced to probe and explore key themes quickly and in-depth

Authentic (not synthetic) & Trusted

Authentic, engaged participants are at the heart of every project. Through rigorous recruitment and sampling, we ensure participants genuinely reflect your target audience—authentic, inclusive, and representative.

We apply strict quality checks and AI validation to verify response authenticity, ensuring you can trust your data when making critical decisions

Inspiring action-focused reports

We don’t just deliver data and reports - we craft engaging, insight-driven outputs that bring research findings to life and uncover new opportunities. Designed to be ready to present and share, our reports inspire action and drive decision-making.

Using creative project frameworks, we deliver high-quality, insight-rich reports quickly and cost-effectively.

Adaptable and bespoke solutions

If you need something extra for your project, we’ve got you covered. From fully bespoke projects to additional insight deliverables, we flex to your needs.

  • Mixed-method projects

  • Adapt number and profile of participants

  • Analytics incl. A/B tests, segmentation, conjoint

  • Add-on outputs: Debriefs, Videos, Data viz

Save more by doing more

If you have regular research needs, we provide retainer and bundled service solutions that provide further cost and efficiency savings:

  • Save up to 20% with project retainer / bundles

  • Combine qual and quant projects

  • Bespoke frameworks / templates for your brand

Ready to launch your project?
We are…

Get in touch

We are ready to get started on your project today.

Need more? From user interviews to segmentation studies, we offer a comprehensive range of custom strategic research and insight services.