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Research to amplify value
For people and brands

Empowering ambitious brands to create, launch and grow with transformative research and inspirational insights.

Human-centred Research.
Outcome-focused Insight.

Waveform is a full-service research and insights consultancy dedicated to helping brands understand the needs, motivations, and behaviours of ‘the people behind the screens.’

We deliver impactful quantitative and qualitative research projects that inspire brands to Create, Launch, and Grow valued propositions, products, and experiences for digital audiences and users.

Amplifying value

HOW WE HELP

Our custom crafted research projects uncover and amplify the insight, empathy and data needed to fuel creativity, shape smart strategies and craft great experiences:

Create.

RESEARCH TO HELP BRANDS…

Navigate markets and build audience empathy to inspire valued propositions and brand experiences.

  • Explore and measure audience behaviour, needs (Jobs to be Done), usage, attitudes, problem spaces, and influences. 

    Discover how we do it

  • Understand and unlock audience segments and targets based on needs, problem & demand spaces, and where value exists in your market.

    Discover how we do it

Launch

RESEARCH TO HELP BRANDS…

Inform and test propositions, experiences, strategies and campaigns to ensure a successful launch.

  • Put users at the heart of the innovation, design and communications process, optimising propositions and creating Product-Market-Fit.

    Discover how do it

  • Identify the best Go-To-Market strategies including feature mix, price, positioning and messages.

    Discover how do it

Grow.

RESEARCH TO HELP BRANDS…

Evaluate and enhance brand experience, journeys and communications, to drive customer acquisition and retention.

  • Measure and track the performance of your brand, from discovery to in-life customer experience.

    Discover how we do it

  • Identify the experience, journeys and switching forces that lead to customer conversion and loyalty.

    Discover how we do it

Creating value in a digital world

WHO WE HELP

Ambitious scale ups. Global brands. Not-for-profits. We support organisations of all types and sizes, united by a desire to add value to people’s lives with digital propositions, content and experiences.

Retail &
Ecommerce

Digital, Media &
Technology

Services &
Subscriptions

Travel &
Leisure

Public sector
& Non-profit

Research, supercharged

HOW WE DO IT

We blend skilled insight teams, innovative research technology and smart strategic thinking to uncover and amplify opportunities with every project.

Based in London, with a global network, our experienced collective of insight consultants, award-winning ResearchOps partners, and cutting-edge tech platforms scale to meet each unique insight need.

Quantitative and qualitative. Market, audience and user research. One-off projects and tracking programmes. UK and International. Each of our projects is custom-crafted to meet each unique insight challenge.

    • Sprint insight communities

    • Diary studies & mobile ethnography

    • User interviews & testing

    • Video surveys

    • Workshops

    • Behavioural Science

    Find out more

    • Market surveys

    • User / customer surveys

    • Segmentation modelling

    • Conjoint, MaxDiff, Card sorting

    • Kano & Outcome Driven Innovation

    • Pricing analytics & models

    Find out more

Project examples

  • Informing online radio listening strategies

    We helped talkSport, Virgin Radio and Times Radio identify the forces that influence online and smart device listening behaviour vs. traditional broadcasts.

  • Defining Video streaming Jobs-to-be-Done

    We provided fresh insights into the needs of UK TV & Video users using the Jobs-to-be-Done framework to support the growth of the ITVX streaming service.

  • Brand Experience tracking for eBike hire company

    We enabled an eBike sharing company to understand and monitor how its brand and communications are performing vs competitors within the competitive London market.

  • Proposition evaluation & development

    Partnering with digital agency AKQA, we helped global automotive brand Ford identify which features and benefits of potential membership propositions would resonate best, across five international markets.

  • Informing subscriber retention strategies

    We helped DMG Media’s digital news brand i News to identify the factors across product, content, features, communications and UX that would maximise the loyalty of its subscribers.

  • Market & Customer segmentation

    We partnered with ITV to develop two integrated segmentation solutions, created to drive product and marketing strategy for its video streaming service, ITVX.

  • Insights to boost EdTech platform subscribers

    We helped innovative EdTech brand Immersify to develop product, marketing and UX strategies to boost platform subscriptions

  • Evaluating Software Brand Experience

    We helped a photography software brand to understand how it was performing in an increasingly competitive international market.

  • Optimisation of TV promotional offers

    We helped Sales Promotion Agency OPIA to optimise the promotions and creative it used instore to encourage purchase of TVs from a major international manufacturer.

See more

OUR APPROACH

Forward-thinking research & insights

We embrace innovative technology, human-centred thinking, and smart frameworks to enhance research impact for our clients and their users.

Digitally-enhanced

Our team creatively apply the power of technology and AI to deliver better research. Projects that are more authentic (not synthetic), insightful, agile and lower in cost.

Human-centred

Leveraging human-centred frameworks like Design Thinking and ‘Jobs-to-be-Done’, we deliver clear insights that enable brands to truly understand people and how to add value.

Outcome-focused

Each project is crafted for action, providing the inspiration, knowledge, and evidence to create valued products, launch engaging propositions, and grow successful brands.

  • "We were so impressed with their ability to understand our insight requirements and their vast experience. Waveform helped us land an extremely complex project and meet a range of differing stakeholder needs."

  • "Waveform fully understood our brief. The research delivered was high quality and full of actionable insights. It was great to work with the team!"

  • “Waveform helped us understand our market like never before. Super important work and actionable insights delivered at speed, with support all the way."

  • "Waveform's service was second to none. Their attention to detail, expertise and professionalism was like no other. Highly recommended!"

  • “The team consistently deliver great research. I can always depend on them to deliver innovative solutions to inform new product areas with useful insights.”

  • “Great way of working with the team and a proactive approach. A great debrief with high-quality slides and good-story telling to bring the data to life and into context.”

  • "They took the time to fully understand our needs. The outcome was incredibly insightful and they came up with a lot of suggestions that we are still implementing!"

Ready to talk?
Start your project today.