Digital Product &
User research

Our research and insight services empower brands with human-centred insights and actionable data to create digital products and experiences that add value, solve problems, and remove pain points from people’s lives.

Insights for a digital world

Discover our full-service qual and qual solutions,
with custom projects starting from just £7,500.

Human-centred research. Outcome-focused insights.

In the digital space, opportunities to create value and enhance brand experience require a deep understanding of the people behind the screens. This is where Waveform helps.

Whether qualitative or quantitative, generative or evaluative, strategic or tactical, we break down silos to blend the best product and user research solutions, frameworks, and expertise to answer each unique insight challenge.

  • Inform roadmaps, define market fit, and identify key opportunities for growth.

  • Understand users' needs, motivations, and challenges to drive design and innovation.

  • Assess usability, engagement, and satisfaction to enhance UX.

  • Evaluate concepts, features, and experiences before launch.

Full-service projects

  • Proven frameworks, processes, and platforms to deliver results in as little as 10 working days.

Quality you can trust

  • We support you all the way. Bespoke design, recruitment, fieldwork, analysis, reporting, and debriefing included in every project.

Results from 10 days

  • Our streamlined, remote-by-default team delivers high-quality projects efficiently and cost-effectively.

Cost effective

  • An experienced UK team, rigorous processes, and best-in-class operations partners ensure quality and authenticity in every project.

Product & UX Research Services

Our projects enable brands to build empathy, enhance understanding and test ideas. In order to inspire creativity, supercharge design strategy, and deliver the best experiences. We provide clear, insights that teams can act upon.

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User
Interviews

Our remote video interviews allow you to engage directly with your audience, uncovering needs, behaviours, and perceptions. Led by expert researchers, these 1:1 conversations provide deep qualitative insights with the speed and flexibility of remote research.

Whether exploring user experiences, testing concepts, or gathering feedback, video interviews offer a powerful way to connect with your audience and inform decisions with real human insights.

KEY APPLICATIONS:

  • Gain qualitative feedback on product concepts, features, interfaces, and experiences before launch. Understand what works, what needs refinement, and how to optimise usability.

  • Explore new ideas, unmet needs, and innovation spaces by engaging directly with users. Capture spontaneous reactions and creative input to shape product development.

  • Understand the rational and emotional drivers behind user decisions. Get closer to their needs, expectations, and challenges to inform product and UX strategy.

  • Identify the triggers that drive adoption and loyalty, as well as pain points that lead to churn. Gather insights to fine-tune engagement and retention strategies.

EXAMPLE SPEC & PRICING:

Research delivery

  • Remote video interview, researcher-moderated, PowerPoint/PDF report, insight activation debrief, AI-generated video transcripts.

Participants

  • 10 participants (including recruitment & incentives, with options to add more).

Project schedule

  • From 10 working days, including fieldwork and reporting.

Project costs from:

£10,000 +VAT

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Online Community Insight Sprints.

A modern alternative to traditional focus groups and workshops—more authentic and inclusive as well as faster and lower cost. Designed to enhance empathy, explore topics and inform key strategies.

Whether sparking product development or guiding strategic thinking, Online Insight Sprints put audiences and users at the heart of decision-making without losing pace.

KEY APPLICATIONS:

  • Gain a richer, more detailed understanding of user personas. Go beyond demographics to explore mindsets, motivations, and behaviours that drive user decisions.

  • Understand how users navigate digital experiences, discover new products, and make purchasing decisions. Identify key market trends and competitive insights.

  • Uncover friction points, challenges, and gaps in current experiences. Identify opportunities to enhance usability, engagement, and customer journeys.

  • Engage users early in the design process to co-create and refine product concepts, features, and experiences. Ensure alignment with real user needs and expectations.

EXAMPLE SPEC & PRICING:

Research delivery

  • Custom research tasks (1-2-1 Q&As, group discussions, remote testing, surveys, card sorting, diaries).

Participants

  • 24 participants (equivalent to four focus groups, with options for more).

Project schedule

  • From 15 working days, including 3 days of fieldwork and 90 minutes of activity per participant.

Project costs from:


£12,500 +VAT

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User & Audience
Surveys

Our user surveys blend quantitative rigour and qualitative depth to provide data that helps shape, optimise, and validate product experiences.

Whether informing product strategy or testing fresh features, user surveys deliver the robust data needed to ensure you can act with confidence - delivering value enhancing products and experiences.

KEY APPLICATIONS:

  • Assess the demand, adoption barriers, and retention drivers for your product. Identify where it fits in the market and how to refine positioning.

  • Identify the most critical user needs and jobs that your product must address to maximise value and satisfaction.

  • Pinpoint which features are essential, differentiators, or unnecessary to streamline development and optimise user experience.

  • Evaluate how users interact with different product concepts, UI/UX elements, and messaging to ensure effective design decisions.

EXAMPLE SPEC & PRICING:

Research delivery

  • Online survey, PowerPoint/PDF report, Excel data tables, insight activation debrief.

Participants

  • Typically ~1,000 survey completes (with segmentation and market analysis options).

  • Option to add market sample

Project schedule

  • From 10 working days, including fieldwork and reporting.

Project costs from:


£10,000

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Mobile diary
Studies.

Capture real-world product experiences as they happen. Our mobile diary studies provide in-the-moment insights into user journeys, decision-making, and feature usage over time.

From understanding user journeys to testing longitudinal product experiences, diary studies offer an in-the-moment view of your audience - helping you uncover opportunities, identify pain points, and develop solutions that truly resonate.

APPLICATIONS:

  • Track how users interact with digital products in daily life to build a deeper understanding of their needs.

  • Identify triggers that influence product adoption, engagement, and switching behaviour.

  • Observe pain points and friction areas to identify opportunities for product and UX improvement.

  • Assess feature usability, engagement, and satisfaction in real-world settings.

EXAMPLE SPEC & PRICING:

Research delivery

  • 7-day diary study, scheduled daily activities and ad-hoc feedback via survey forms, text, video, screen shares, and photos.

Participants

  • 40 participants (including recruitment & incentives).

Project schedule

  • From 20 working days, including 7 days of fieldwork and 60 mins of activity per participant.

Project costs from:


£12,000 +VAT

Ready to start your project?
Or read on to find out more…

WHY PARTNER WITH WAVEFORM?

Actionable Insights. Expertly delivered.

Design and delivery matters - each of our projects follow best practices, employ robust processes and are led by highly experienced teams.

Innovative Remote Research

We use the latest remote research methods to deliver inclusive research with rich and timely insights.

  • Seamless in-the-moment participation across mobile, tablet and computer

  • Creative tools such as video Q&As, remote screen-recording, card-sorting & more

  • AI enhanced to probe and explore key themes quickly and in-depth

Authentic (not synthetic) & Trusted

Authentic, engaged participants are at the heart of every project. Through rigorous recruitment and sampling, we ensure participants genuinely reflect your target audience—authentic, inclusive, and representative.

We apply strict quality checks and AI validation to verify response authenticity, ensuring you can trust your data when making critical decisions.

Inspiring action-focused reports

We don’t just deliver data tables and reports—we craft engaging, insight-driven outputs that bring research findings to life and uncover new opportunities. Designed to be ready to present and share, our reports inspire action and drive decision-making.

Using creative project frameworks, we deliver high-quality, insight-rich reports quickly and cost-effectively.

Customised for each brand’s needs

Our insight studio offers full-stack research solutions and strategic insight consultancy. All of our projects are custom-crafted with fresh creative thinking.

  • Mixed-method projects

  • Adapt number and profile of participants

  • Analytics incl. A/B tests, segmentation, conjoint

  • Add-on outputs: Debriefs, Videos, Data viz

Built for digital-first teams

Our insight studio offers full-stack research solutions and strategic insight consultancy. All of our projects are custom-crafted with fresh creative thinking.

  • Mixed-method projects

  • Adapt number and profile of participants

  • Analytics incl. A/B tests, segmentation, conjoint

  • Add-on outputs: Debriefs, Videos, Data viz

  • "We were so impressed with their ability to understand our insight requirements and their vast experience. Waveform helped us land an extremely complex project and meet a range of differing stakeholder needs."

    ITV

  • "Waveform fully understood our brief. The research delivered was high quality and full of actionable insights. It was great to work with the team!"

    News Broadcasting

  • “Waveform helped us understand our market like never before. Super important work and actionable insights delivered at speed, with support all the way."

    Forest

  • "Waveform's service was second to none. Their attention to detail, expertise and professionalism was like no other. Highly recommended!"

    AKQA

  • “The team consistently deliver great research. I can always depend on them to deliver innovative solutions to inform new product areas with useful insights. ”

    Hive (Centrica)

  • “Great way of working with the team and a proactive approach. A great debrief with high-quality slides and good-story telling to bring the data to life and into context. ”

    Opia

  • "They took the time to fully understand our needs. The outcome was incredibly insightful and they came up with a lot of suggestions that we are still implementing! "

    Immersify

Ready to launch your project?
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Get in touch

We are ready to get started on your project today.

On a tight budget and schedule? We have a range of Streamlined Insight services with prices starting at just £7,500+VAT.