Our work

Each of our projects is crafted to meet the unique insight challenges of our clients. Discover some recent examples of our transformative work below.

TV market & customer segmentation

We partnered with ITV to develop two integrated segmentation solutions that brought together a needs-based and value-based solutions to support product and marketing initiatives for it’s VOD service ITVX. In-depth Personas were created from further qualitative research with the segments to build empathy and improve the actionability.

Informing online radio listening strategies

We delivered an integrated qual and quant project to help News broadcasting identify the forces that are most likely to either encourage or act as barriers to listening online / smart devices to its radio and podcast content from TalkSport, Virgin Radio and Times Radio.

Market orientation tracking for eBike hire

We enable a London-based eBike sharing scheme understand and monitor how its brand is performing vs competitors within the market. Robust representative surveys provide insight into brand familiarity, consideration, relative strengths and the relative appeal of future marketing propositions.

Membership proposition testing & optimisation

Partnering with its digital agency AKQA, we helped global automotive brand Ford identify which features and benefits of potential membership propositions would resonate best, across five international markets. Using a monadic survey approach combined with tech enhanced diagnostics we delivered provide robust and insightful data to inform proposition development .

Defining VOD audience’s Jobs-to-be-Done

To help grow the audience and usage of ITV’s VOD service ITVX, we provided fresh insights into the needs of UK TV & Video users. Combining the Jobs-to-be-Done framework with a creative blend of diary studies, online, robust surveys and analytics we surfaced and prioritised the outcomes audiences desire when choosing one service or platform to watch.

Insight to inform subscriber loyalty strategies

We helped DMG Media’s digital news brand i News to identify the factors that would maximise the loyalty of its subscribers. Delivering a robust survey we explored the content, features and incentives that would be most likely to maximise the value delivered to readers and increase the likelihood of renewing subscriptions.

Insights to boost EdTech platform subscribers

We helped EdTech brand Immersify to understand the barriers and drivers to app subscriptions. We set-up a qualitative trial community to replicate and explore user journeys, product and UX and then combined this with a robust survey of dentistry students to explore commercial strategies.

Optimisation of TV promotional offers

We helped Sales Promotion Agency OPIA to optimise the promotions and creative it used instore to encourage purchase of TVs from a major international manufacturer. A robust survey that including a trade-off model to identify the most compelling offers, and tech-enhanced diagnostics to test creative, provided clear direction on how to optimise its promotions.

Brand performance for Photography software

We helped a photography software brand to understand how it was performing in an increasingly competitive market. A multi-country survey, with a niche audience of photography professionals, was used to assess familiarity and sentiment towards the brand vs. competitors and test the appeal of updated propositions and messages.

  • "We were so impressed with their ability to understand our insight requirements and their vast experience. Waveform helped us land an extremely complex project and meet a range of differing stakeholder needs."

    ITVX

  • "Waveform fully understood our brief. The research delivered was high quality and full of actionable insights. It was great to work with the team!"

    News Broadcasting

  • “Waveform helped us understand our market like never before. Super important work and actionable insights delivered at speed, with support all the way."

    Forest

  • "Waveform's service was second to none. Their attention to detail, expertise and professionalism was like no other. Highly recommended!"

    AKQA

  • “The team consistently deliver great research. I can always depend on them to deliver innovative solutions to inform new product areas with useful insights. ”

    Hive (Centrica)

  • “Great way of working with the team and a proactive approach. A great debrief with high-quality slides and good-story telling to bring the data to life and into context. ”

    Opia

  • "They took the time to fully understand our needs. The outcome was incredibly insightful and they came up with a lot of suggestions that we are still implementing! "

    Immersify

Want to amplify opportunities for your brand?

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