Testing the Value Proposition of a next generation TV platform

The Insight Challenge

Everyone TV (ETV) needed to build a robust, data-driven commercial case for Freely with prospective and existing TV manufacturer and OS partners — evidencing its impact on purchase consideration, native UI engagement and brand perceptions.

The project we crafted

A robust quantitative study designed to evidence the value of Freely — quantifying its impact on TV purchase consideration, OS engagement and partner brand perceptions.

  • A nationally representative online survey of 1,000 UK TV buyers and intenders

  • A monadic A/B test design to isolate the incremental impact of the TV platform on purchase intent, appeal and brand perceptions

  • Feature diagnostics to identify which TV platform features drive the greatest uplift

  • Brand halo analysis measuring how Freely enhances perceptions of OS and manufacturer partners

Outcomes

Clear, data-driven proof points on the uplift the TV platform delivers for TV brands that use the platform.

Actionable insight on the audience profile and features that matter most — ready for use in promotions and partnerships of the platform.