A male dentist and a female patient in a dental office looking at an ultrasound image on a tablet device.
Close-up of a computer screen with a pattern of small black and white dots arranged in a circular wave pattern.
Immersify logo with a stylized square outline and the word 'immersify' in lowercase letters.

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growth & retention strategy

The Insight Challenge

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Immersify - an innovative augmented-reality education platform for Dentistry - needed research to inform its growth and retention strategy across product, marketing and UX for a new direct-to-consumer offer. This included testing a range of marketing literature, communications and user-facing content against the needs of its student audience.

The project we crafted

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A multi-method iterative research programme combining an online insight community and a strategic survey — uncovering the growth and retention drivers for a new direct-to-consumer AR learning offer.

  • A week-long online insight community with dental students — exploring motivations, needs and barriers to trialling and paying for additional educational resources

  • Assessment of website copy, marketing claims, user guides and lesson plan content — testing clarity and relevance against student needs and expectations

  • A strategic survey with users and prospective users to validate findings and size the opportunity — measuring satisfaction, content needs, pricing appetite and feature priorities

  • Recommendations across product, marketing and UX to support Immersify's growth strategy and improve engagement and retention

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Outcomes

The research delivered clear strategies spanning product, communications and UX for the founders and team at Immersify. The app and its user base continues to grow.

“They took the time to fully understand our needs. The outcome was incredibly insightful... they came up with a lot of suggestions that we are still implementing!”

Brand Lead, Immersify