Research & Insight thinking
Access our latest thinking and guides on research and human-centred insights - for brands looking to Create, Launch and Grow great things.
Announcing ‘Experience Echo’ our new CX tracking service. Surveys to fuel experience led growth
Experience Echo from Waveform is a customer survey and insight service that monitors and more importantly, grows customer value and the quality of the experience delivered by products and services.
5 ways to enhance Personas: For action
Discover 5 practical ideas for creating Personas that are more purposeful and actionable.
On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹
Our thoughts on the reasons for using the Net Promoter score, its many limitations and the alternatives you should consider.
5 ways to enhance Personas: For empathy
Discover 5 practical ideas for enhancing the empathy that your Personas generate within your organisation.
Making the most of MaxDiff
How to prioritise concepts & features with a powerful survey technique. Why MaxDiff use over other survey methods; how to generate data that you trust; things to consider to ensure your study is a success