Our thoughts on all things research, insight and growth strategy.
THINKING
Our latest thinking and practical guides on research and human-centred insight, for brands looking to create, launch and grow great things.
Announcing ‘Experience Echo’ our new CX tracking service. Surveys to fuel experience led growth
Experience Echo from Waveform is a customer survey and insight service that monitors and more importantly, grows customer value and the quality of the experience delivered by products and services.
5 ways to enhance Personas: For action
Discover 5 practical ideas for creating Personas that are more purposeful and actionable.
On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹
Our thoughts on the reasons for using the Net Promoter score, its many limitations and the alternatives you should consider.
5 ways to enhance Personas: For empathy
Discover 5 practical ideas for enhancing the empathy that your Personas generate within your organisation.
Making the most of MaxDiff
How to prioritise concepts & features with a powerful survey technique. Why MaxDiff use over other survey methods; how to generate data that you trust; things to consider to ensure your study is a success