Jobs to be Done - A framework to uncover and unlock value, for both people & brands.
Jobs-to-be-Done (JTBD) is a powerful, human-centred framework that helps brands Create, Launch, and Grow compelling propositions, products, and experiences. At Waveform, it’s central to how we uncover and deliver actionable insights that drive success for the brands we support.
In this first instalment of our two-part special, we explore what JTBD is and how it helps brands build and scale valuable market propositions.
