Our thoughts on all things research, insight and growth strategy.
THINKING
Our latest thinking and practical guides on research and human-centred insight, for brands looking to create, launch and grow great things.
Research methods to discover and activate Jobs to be Done.
Jobs-to-be-Done (JTBD) is a powerful, human-centred framework that helps brands Create, Launch, and Grow compelling propositions, products, and experiences. In this guide, we explore the research methods and frameworks that we would typically use to discover and activate Jobs-to-be-Done.
Jobs to be Done - A framework to uncover and unlock value, for both people & brands.
Jobs-to-be-Done (JTBD) is a powerful, human-centred framework that helps brands Create, Launch, and Grow compelling propositions, products, and experiences. Discover with this guide how it can uncover and deliver actionable insights that drive success for human-centred the brands.
The third route to Disruptive Innovation - finding and fulfilling underserved needs better.
Disruptive Innovation has long been seen as an effective playbook in business strategy for brand growth, typically unfolding in two ways - by offering a cheaper alternative for cost-conscious consumers or by creating a new market for previously underserved audiences. But there’s a third path that is behind many of today’s thriving brands.
Today, in the mid-20s, consumers are less likely to act on gut instincts alone. What does this mean for brand growth?
At the start of the 2020s, consumers could rely on their gut to make decisions about brands, purchases, and subscriptions, with minimal risk in most cases. Today, however, consumers across many categories are increasingly reluctant to trust their intuition. Discover why and what this means for brands.
Navigating by the North Star: The Power of a Single Metric
Revenue, churn rate, customer acquisition cost, website traffic – the list goes on and on. While each metric offers valuable insights, focusing on too many can dilute your efforts and obscure the true measure of success. This is where the concept of a North Star Metric comes in.
Using Jobs to be Done to focus on True Competitors
Traditional competitor analysis often focuses on companies offering similar products or services. However, JTBD challenges this approach by suggesting we look beyond the obvious. By understanding the "job" customers are trying to accomplish, we can identify a wider range of alternatives they might consider.