Research & Insight thinking
Access our latest thinking and guides on research and human-centred insights - for brands looking to Create, Launch and Grow great things.
Read our exclusive insights into the needs of music streaming subscribers
Exclusive research exploring the needs and mindset of music app subscribers in 2022
Fresh research and insights into the role of digital brands during the cost-of-living crisis.
Read exclusive insights on the role of digital brands during the cost-of-living crisis.
Read the headlines and download our exclusive research report on SVOD audience needs
It’s a time of flux for online streaming. In September 2022 we conducted a new research study to discover how video and music streaming apps can deliver more value and keep customers loyal. Grab a copy of the report.
Announcing ‘Experience Echo’ our new CX tracking service. Surveys to fuel experience led growth
Experience Echo from Waveform is a customer survey and insight service that monitors and more importantly, grows customer value and the quality of the experience delivered by products and services.
5 ways to enhance Personas: For action
Discover 5 practical ideas for creating Personas that are more purposeful and actionable.
On a scale of 0 to 10, how likely are we to recommend the Net Promoter Score to a friend or colleague? Guess… ☹
Our thoughts on the reasons for using the Net Promoter score, its many limitations and the alternatives you should consider.