Design evaluation surveys
Our design evaluation surveys will provide you with the confidence to make key decisions as you progress from early-stage designs through to full product launch.
Deliver: Optimise audience-ready product and service designs using rich quantitative and qualitative feedback.
-
Measure usefulness and appeal
Do users feel your prototype can help them achieve their goals or solve their problems? And how do they rate you vs. your competitors?
-
Assess distinctiveness
Does your prototype feel differentiated? Do your claims set you apart from the rest of the market.
-
Review information architecture
Does your prototype clearly present its purpose and user benefits? Can this be improved?
-
Evaluate branding
Is the branding clear and distinctive and is the prototype design a good fit for the brand?
-
Message assessment
Get feedback on key messaging and comms via text selection, ranking exercises, and A/B tests.
-
Performance diagnosis
Use click maps to measure what people like / dislike, plus open-ended questions and annotation tools to explore why.
Our approach
See below for a ready-to-go project or get in touch with your brief to see how we can meet your specific insights needs.
Sophisticated surveys
10-minute online survey
Robust data and insightful qual diagnostics
Advanced frameworks deliver trusted & insightful data
Robust data
1000 nationally representative survey responses as standard
Options to increase samples or add your own users
Market leading sample sources
Actionable analytics
Quantitative rigor combined with qualitative diagnostics
Interactive feedback tools to pin-point design issues
Service levels & costs
Insight consultancy
Custom solution & collaboration
A customised survey and collaborative project designed around the unique information, direction, and outputs needed to inspire & guide your brand.
-
Custom 12-min survey, tailored to your needs
1000 survey completes from nationally representative UK online population
-
Updates and document sharing via Sharepoint project hub
Workshop set-up meeting
Senior consultant access via email and video calls
-
Standard turnaround within 15 working days
-
Customised & branded PDF & PowerPoint insight report
Video conference debrief to your team
Visual executive summary
Investment
£10,750 + VAT
Insight reporting
Rich insights & inspiration
Using creative project frameworks to deliver high-quality insight-packed reports quickly and cost-effectively. Tailored to your products & audience.
-
Custom 12-min survey, tailored to your needs
1000 survey completes from nationally representative UK online population
-
Updates and document sharing via Sharepoint project hub
Consultant access via email only
-
Standard turnaround within 10 working days
-
Standardised PDF & PowerPoint insight report
Visual executive summary
Investment
£8,750 + VAT
*Based on nationally representative UK online population. Contact us for costs based on targeting specific audiences and markets.
Extras
Optional add-ons
If you need something extra for your project, we’ve got you covered. From fully bespoke projects to additional research and insight deliverables we can design a project for your needs.
-
In person debrief (UK):
£2,000+VAT
Additional 1000 UK market interviews: £2,000 + VAT
Up to 1000 User interviews via your CRM: £1,750 + VAT
-
Our team have designed and delivered projects for some of the World’s biggest brands. Get in touch to discuss your specific project and options.

We can help you get closer to your audience, uncover new opportunities and build better product experiences.
Whether you’re ready to get started or just want to discuss options for your specific project needs, we’re here to provide the guidance you need.
Share your brief, arrange a meeting or get started today.