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Design evaluation surveys

Our design evaluation surveys will provide you with the confidence to make key decisions as you progress from early-stage designs through to full product launch.

Deliver: Optimise audience-ready product and service designs using rich quantitative and qualitative feedback.

  • Measure usefulness and appeal

    Do users feel your prototype can help them achieve their goals or solve their problems? And how do they rate you vs. your competitors?

  • Assess distinctiveness

    Does your prototype feel differentiated? Do your claims set you apart from the rest of the market.

  • Review information architecture

    Does your prototype clearly present its purpose and user benefits? Can this be improved?

  • Evaluate branding

    Is the branding clear and distinctive and is the prototype design a good fit for the brand?

  • Message assessment

    Get feedback on key messaging and comms via text selection, ranking exercises, and A/B tests.

  • Performance diagnosis

    Use click maps to measure what people like / dislike, plus open-ended questions and annotation tools to explore why.

Our approach

 
 

See below for a ready-to-go project or get in touch with your brief to see how we can meet your specific insights needs.

 
 
 
 

Sophisticated surveys

  • 10-minute online survey

  • Robust data and insightful qual diagnostics

  • Advanced frameworks deliver trusted & insightful data

 
 

Robust data

  • 1000 nationally representative survey responses as standard

  • Options to increase samples or add your own users

  • Market leading sample sources

 
 

Actionable analytics

  • Quantitative rigor combined with qualitative diagnostics

  • Interactive feedback tools to pin-point design issues

Service levels & costs

 

Insight consultancy

Custom solution & collaboration

A customised survey and collaborative project designed around the unique information, direction, and outputs needed to inspire & guide your brand.

    • Custom 12-min survey, tailored to your needs

    • 1000 survey completes from nationally representative UK online population

    • Updates and document sharing via Sharepoint project hub

    • Workshop set-up meeting

    • Senior consultant access via email and video calls

  • Standard turnaround within 15 working days

    • Customised & branded PDF & PowerPoint insight report

    • Video conference debrief to your team

    • Visual executive summary

Investment

£10,750 + VAT

Insight reporting

Rich insights & inspiration

Using creative project frameworks to deliver high-quality insight-packed reports quickly and cost-effectively. Tailored to your products & audience.

    • Custom 12-min survey, tailored to your needs

    • 1000 survey completes from nationally representative UK online population

    • Updates and document sharing via Sharepoint project hub

    • Consultant access via email only

  • Standard turnaround within 10 working days

    • Standardised PDF & PowerPoint insight report

    • Visual executive summary

Investment

£8,750 + VAT

*Based on nationally representative UK online population. Contact us for costs based on targeting specific audiences and markets.

Extras

Optional add-ons

If you need something extra for your project, we’ve got you covered. From fully bespoke projects to additional research and insight deliverables we can design a project for your needs.

    • In person debrief (UK):

    • £2,000+VAT

    • Additional 1000 UK market interviews: £2,000 + VAT

    • Up to 1000 User interviews via your CRM: £1,750 + VAT

  • Our team have designed and delivered projects for some of the World’s biggest brands. Get in touch to discuss your specific project and options.

We can help you get closer to your audience, uncover new opportunities and build better product experiences.

 

Whether you’re ready to get started or just want to discuss options for your specific project needs, we’re here to provide the guidance you need.

Share your brief, arrange a meeting or get started today.