Brand Experience Strategy
Research to amplify the opportunities to forge connections, enhance experiences and boost value.
How brands grow has changed. Old brand growth paradigms based on physical products, broadcast media and marketing-led messaging don’t cut it in today’s digital-first world. A fresh approach is needed.
We deliver brand research that acknowledges that digital brands grow differently. We help digital brands take a human-centred approach that puts audiences and their needs at the centre of strategy. An approach that reflects the primary role of strong value propositions and enhanced experience design in shaping brand success.
Find out more about our approach to brand research
People-centred. Experience-led.
Strong digital brands start with a common purpose - to add value to the lives of their users. This is how they grow. It is how they add value to their brand.
Developing great propositions and experiences is central to the realisation of brand goals. This is where we focus our brand research. It is where we help brands develop effective strategies.
Digital-first & unique
Digital brands are different. You can’t approach digital brand strategy like you would a food brand, a fashion brand or an auto brand.
Our approach reflects how each digital-first brand grows, how they engage and add value, and their distinct competitive environments.
Building Brand-Market-Fit
Strong market-fit between products and audience needs is the crucial foundation for any brand. Without it a brand lacks purpose, they would not be missed.
We help brands create propositions focused on the Jobs-to-be-Done, gains creators and pain removers that audiences value most.
Bettering Experience Design
Great experience design is the differentiating factor behind many successful brands today. Memorable experiences have an impact beyond any individual marketing campaign.
We help brands locate the underserved audiences and fill the experience gaps that lead to enduring customer relationships.
Discover. Define. Deliver.
Exploring and shaping the full spectrum of factors that influence brand choice in digital-first markets.
Like consumers themselves, we seek to form a holistic picture of brands, where value propositions, customer experience and marketing work cohesively to drive brand growth.
Blending bespoke quantitative and qualitative research solutions with proven strategic frameworks, we provide the data, empathy and insight needed to shape successful brand initiatives in 3 linked areas:
Brand Value
Helping shape compelling value propositions, with strong market-fit based on the Jobs-to-be-Done, pains and gains that matter most to audiences.
Jobs-to-be-Done, gains and pains prioritisation
Product & service strategy
Brand-Market-Fit audit
Brand Experience
Informing the design of Customer Experience strategies that are most effective at building an engaged, valuable and loyal base of users and customers.
Identification of experience priorities and gaps
Retention strategy
Brand Experience audit
Brand Connection
Understanding which attributes, messages, channels and initiatives are most effective at drivging acquisition and boosting engagement
Define and shape appealing brand identities
Acquisition strategy
Brand Communications audit
Delivered for impact.
We help brands discover and act-on opportunities to add value. We bring customers’ brand perceptions, experiences and needs to life. We create impact.
Custom & Flexible
Projects & programmes aligned to the unique needs of your brand.
Insight consultancy
Added value at every step from our experienced insight team.
Influential delivery
Directional insights & empathy-building outputs. Slickly delivered.
Authentic audiences
Participants inclusively sampled, expertly recruited & fairly rewarded.
Want to amplify opportunities for your brand?
Have a project to discuss? Want to know more about our services? We’d love to hear from you.