Exploring the causes of customer churn & how research can help

The digital brands that saw huge growth in the early 2020s are now facing a huge challenge keeping hold of customers and building sustainable businesses.
What are the causes and how can customer research help?

In this post we take a look at what brands must consider to understand the multifaceted drivers of customer churn. We’ll also outline the research methods that can be used to shape better strategies for building a loyal and valuable customer base…

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