Insights, solutions & research thinking from the Waveform research team
News, updates and thinking
Fresh research and insights into the role of digital brands during the cost-of-living crisis.
Read exclusive insights on the role of digital brands during the cost-of-living crisis.
Read the headlines and download our exclusive research report on SVOD audience needs
It’s a time of flux for online streaming. In September 2022 we conducted a new research study to discover how video and music streaming apps can deliver more value and keep customers loyal. Grab a copy of the report.
Announcing ‘Experience Echo’ our new CX tracking service. Surveys to fuel experience led growth
Experience Echo from Waveform is a customer survey and insight service that monitors and more importantly, grows customer value and the quality of the experience delivered by products and services.
5 ways to enhance Personas: For action
Discover 5 practical ideas for creating Personas that are more purposeful and actionable.