Brand Experience Tracking.
Experience Echo
Create connections
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Enhance experiences
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Boost value
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Grow your brand
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Create connections / Enhance experiences / Boost value / Grow your brand /
In a digital-first world, how brands grow has changed. Yesterday’s indicators are not enough to provide a complete view of brand health and momentum.
The iconic consumer brands of today focus on people first. They generate better outcomes, deliver better experiences and create more value for customers. This is how they win customer loyalty, generate referrals and grow.
Discover how we put people and their needs at the centre of brand performance tracking.
Human-centred Brand Tracking
Experience Echo from Waveform is a Brand Experience Tracking service designed for digital-first businesses. It is a service for monitoring brand performance and amplifying opportunities to connect with audiences, enhance experiences and boost customer value.
Digital-first
You can’t track a digital brand’s performance like we would a food brand, a fashion brand or an auto brand.
Our approach reflects how digital brands grow, how they engage audiences and their distinct competitive environments.
Outcome-focused
We focus on the key outcomes that drive brand growth (connection, experience and value) and inspire new strategies.
We pinpoint and help plug the gaps between customers’ desired outcomes and the current brand promise.
Human-centered
Digital brands are defined by what people feel and say about them. Understanding the people behind the screens is crucial.
We help brands connect with this audience, identify how to better fulfil their needs and become their brand of choice.
What our brand tracking covers
Like consumers themselves, we form a holistic picture of brand performance vs. the competition and vs. audience expectations. We go beyond the tired brand funnels to span the product value, user experience and communications that all impact momentum.
Brand Connection
Spanning the journey from discovery to take-up; is the brand known and appealing to potential users?
See measures
Brand Experience
How are consumers using the brand? How do they rate the experience? And how does it make them feel?
See measures
Brand Value
How relevant and important is the brand to them? And how well does it meet category expectations?
See measures
Brand Connection
01
Assess where users are on the adoption journey and the effectiveness of marketing at creating audience connections
Awareness: Top of mind, Spontaneous, Aided
Knowledge: Familiarity with product offering
Engage: Experience of advertising, research, trial
Performance: Incl. Clarity, Appeal, Distinctiveness
Emotions: Likability and gut feelings towards brand
Adoption: Consideration & choice vs. competitors
Brand Experience
02
Understand usage, momentum, CX performance and the ability to enhance the user experience
Usage: Channels, Features, Activities
Momentum: Frequency of use & changes
Experience gaps: Vs expectations / competitors
Performance: Ease of use, Features, Design & more
Enhances experience: Removes pain points
Brand Value
03
Identify how effective the brand is at meeting desired outcomes and building a loyal customer base who support the brand
Category needs: Functional / Emotional / Social jobs
Relevance: Delivers better outcomes
Importance: Would the brand be missed
Advocacy: Receiving and giving referrals
Loyalty: Would brand always be chosen
Our service
Blending creative brand experience frameworks, insight consultancy and smart technology. We create research programmes aligned to the unique needs of your brand and audience.
Custom & flexible
One size does not fit all in brand research. We collaborate and shape tracking research around your unique service, market, customer base and brand situation.
Full-service not DIY
No bloated self-service solutions, where you are left to do the hard work. From project design to insight consultancy, our team supports and adds value at every step.
Tech enhanced for value
Our combination of proven frameworks, technology and a remote-research approach allows insight budgets to go further without sacrificing value.
Influential insights
Our delivery blends great data visualisation, directional insights and empathy-building outputs to place people at the centre of important brand decisions.
Experienced teams
Our team has 20+ years experience designing and delivering tracking research. Whether you’re a start-up or an established, you’ll be in safe hands.
Outputs that go beyond simplistic KPI scores to highlight opportunities and bring customers’ brand perceptions, experiences and desired outcomes to life.
Answers. Insight. Direction. Empathy
Actionable performance dashboards, empathy-building insights and strategic direction. Waveform’s Experience Echo brand tracking will not just tell you how you’re doing, we’ll also show you what levers to pull to increase performance.
KPI Dashboards
Your brand health scores, clearly presented in a simple and engaging dashboard and exportable report. Choose from agile online dashboards or engaging infographic summaries.
Insight reports
A detailed report that identifies the driving factors behind performance scores, customer value gaps (vs. outcomes and competition) and experiential opportunities.
Insight consultancy
Our insight consultants are on-hand to share insights and provide guidance to you and your team throughout. From online project hubs to workshop debriefs, we deliver value from the data.
Customer empathy
Case studies, text analytics and brand feedback videos can be added to your programme to bring your colleagues closer to their target audiences.
Prices
From one-off brand reviews to continuous tracking, each Experience Echo programme is tailored to our clients’ specific needs and market. Get in touch to find out more.
Single annual benchmark wave
From £14,000 +VAT*
Repeat waves for 4 or 6 waves per year
From £9,000 +VAT per tracking wave*
Repeat waves for 12 waves per year
From £7,000 +VAT per tracking wave*
*Based on an online nationally representative audience survey
Find out more
Tell us a little about you and your needs or share your brief. We’d love to hear from you.