Market Orientation
Providing valuable market context and amplifying audience opportunities.
Our market orientation projects deliver a rich foundation of knowledge and insight about each brand’s market and audience. We provide the data and market context needed to create products, services, and marketing aligned to market potential and audience needs.
Before you can sense your brand’s potential and discover growth opportunities, you need a deep understanding of your audience’s current behaviour and attitudes.
Without this insight you’ll lack the empathy into peoples’ lives, experiences and desired outcomes to connect and become truly valued. And you will not be able to focus on the best opportunities, know who to target or appreciate the challenges in your market.
Read on to discover more about our approach
A springboard for growth
Our market orientation research projects provide brands with the data and market knowledge needed to inform and initiate successful strategies.
Robust online surveys and immersive qualitative research with your target audience, are used to quantify and explore current awareness, usage, attitudes and profiles within your sector. We help brands discover gaps in the market, find and profile their target audiences, and understand the competition.
Audience profiles
Understand who the current and prospective users of your product or service are. Identify how many people you can reach.
Core methods used:
Usage & behaviour
What are the relevant category behaviours of your audience? Why, how and how often do they engage with your category?
Market surveys
Attitudes & perceptions
Map how they feel about your category, product or brand. What are their expectations? What are the drivers of trial, use, adoption and loyalty?
Insight communities & diaries
Competitor insight
Who is your key competition in the market? What are their relative competitor strengths and weaknesses?
User interviews
Delivered for impact.
We build a rich and robust picture of your market. We discover and amplify brand opportunities. We bring customers’ behaviour, experiences and needs to life.
Custom & Flexible
Projects aligned to the unique needs of your brand.
Full-service not DIY
Added value at every step from our experienced insight team.
Influential delivery
Directional insights & empathy-building outputs.
Technology enhanced
Fusing tech and AI with smart thinking to deliver greater value.
Want to amplify opportunities for your brand?
Have a project to discuss? Want to know more about our services? We’d love to hear from you.