Testing and trials research
Product refinement & validation
Be it a new app, website or digital service, engaging with user feedback on design and experience is critical to post-launch success and ensuring development resources are utilised most effectively.
Our Testing & Trials series of research modules are intended to help you refine and validate pre-launch designs and focus development resources post-launch. We utilise surveys, user interviews, moderated tasks and communities to provide you with well-rounded feedback on the overall product experience.
Design evaluation
Usability & UX testing
‘Pop up’ Trial community
Long-term service trial
Robust data
Rich insight
Clear direction.
Putting users at the heart of products
Our Testing & Trials modules will help you launch products that deliver a great overall user experience and support the long-term success of your product. From design validation through to pre-launch service trials, we offer four research modules designed to help you remove user friction and delight your audience.
1. Design evaluation survey
Feedback surveys to test reactions, preferences and effectiveness for designs, content and products.
2. Usability / UX testing
Test your site, app or product with your target audience via remote moderated user experience tests.
3. Trial communities
Convene a ‘pop-up’ community of your users to understand where and why your audience uses your product and how they feel about the experience.
4. Service trial research
Surveys and diary studies to assess if your digital products and services are ready for launch and how to optimise.
Discover how our Testing and Trial modules can help you…
1. Design evaluation survey
Our design evaluation surveys will provide you with the confidence to make key decisions as you progress from early-stage designs through to full product launch.
Measure usefulness, distinctiveness and appeal. Do users feel your prototype can help them achieve their goals or solve their problems? And how do they rate you vs. your competitors?
Review information architecture. Does your prototype clearly present its purpose and user benefits? Can this be improved?
Evaluate branding and messaging. Is the branding and messaging clear and distinctive and do brand, product and message harmonise.
Performance diagnosis. Use click maps to measure what people like / dislike, plus open-ended questions and annotation tools to explore why.
2. Usability / UX testing
Our user experience testing toolkit acts as a crucial user-centric feedback solution to identify whether your product or service offering is strong enough to create loyal users of your site, app or device.
Assess usability. Can the user complete their journey and tasks easily, without significant cognitive effort and friction?
Audit the experience. Identify whether your user experience helps the user make progress towards their goals and Jobs-to-be-Done.
Prioritise changes. Establish which factors act as barriers to the user completing their goals, and which deliver the most positive experience.
Uncover best practices. Benchmark your experience vs. your competition and the sites, apps and devices users are most familiar with.
3. Insight communities
Our ‘pop-up’ insight communities can underpin an in-depth review of your product and experience. Putting your users at the centre of planning, development and decision-making.
Audience immersion. Understand how where and why your audience uses your product or service via digital diaries and daily feedback forms.
Map experience. How do your users feel about the experience captured via vox pops, polls and group discussions?
Remote screen recording. Capture the highs and lows of user journeys via screen-recorded sessions and unmoderated tasks.
Generate ideas. Understand what your users want you to prioritise and what else they would suggest in terms of refinements and improvements to your product or service.
4. Service trial research
Our product and service trials provide you with the data and feedback needed to ensure you’re ready to go to market with a great product and user experience. Assessing readiness across your journeys, touchpoints and channels.
Measure user sentiment. How satisfied are users with the overall experience including key journeys and features? How likely would they be to recommend the services to others?
Identify pain-points. What areas of the experience are failing to meet expectations and causing friction. What are the priorities to fix and what are users seeking?
Release, test and iterate. Task users with trying out new releases and features, and gather feedback on performance and attitudes.
Demonstrate product value. Gather evidence and case studies of positive product and service experiences to support product marketing and audience acquisition.
Our approach
Testing and trial research needs to be frictionless to deploy along the development journey. This ensures that it aligns with product roadmaps and provides iterative directional insight. Our Testing and trials research employs the best digital tools and platforms to ensure this is a reality not just an ambition.
Custom designed research
We utilise a range of mixed-method research tools and can design a service trial programme specifically to address the needs of you and your stakeholders.
Full-service, not self-service
No bloated DIY tech solutions, where you are left to do all the hard work. Our team of insight experts lead the project design, management, analysis and delivery of insights.
Value for money
Our combination of proven frameworks, technology and a remote-research approach allows insight budgets to go further without sacrificing value.
Influence & empathy
Our outputs blend great data visualisation, directional insights and empathy-building outputs to place customers at the centre of product development.
Iterative insight
Our modular tools are designed to provide you with the direction you need, at a speed that aligns to your deadlines and milestones.
Insight Activation
We take pride in crafting memorable and impactful research outputs that bring brands closer to their audiences, inspire new ideas and provide clarity.
Senior insight consultancy
Engaging & actionable reports
Empathy building outputs
Testing & trial research modules: Summary & pricing
We offer four core product testing and trial service modules. These can be commissioned individually or as part of a wider programme of work depending on your requirements.
Full-service
All of our projects are inclusive of custom project design, project management, analysis, reporting and consultancy.
Adaptable & custom solution
We adapt our modules so they reflect the distinct needs of your market and your brand.
1. Design evaluation survey
Optimise your product and service designs with quantitative and qualitative feedback.
Method: Online survey via consumer panel or CRM
Core content: Evaluation of overall appeal, utility, and distinctiveness. Assessment of information architecture, branding & messaging. Plus performance diagnostics and open-end feedback
No. of participants: From 1,000 consumers in your target market (options to add your users)
Outputs: Insight report, Excel data tables, Video conference debrief
FROM £8,000
2. Usability / UX testing
Test your site, app, product with your target audience via remote moderated user experience tests.
Method: 60-min remote session
Core content: Is it a pain-free experience, if not why? What barriers exist for users. How to elevate the experience. Learn from market best practice and be inspired by user motivations and situations
No. of participants: 8-12 users in your target market (free find or via your CRM)
Outputs: Insight report, Video conference debrief
FROM £7,500
3. DELIVER Insight communities
‘Pop-up’ insight communities to test and trial customer experience with your sites, apps or multi-channel services.
Method: Short-term insight community of 5-10 days
Core content: Test and optimise products, via surveys, interviews, moderated and unmoderated tasks and annotation exercises
No. of participants: 20-40 consumers in your target market (options to add your users)
Outputs: Insight report, video outputs and video conference debrief
FROM £10,000
4. Service trial research
Surveys and diary studies to assess if your digital products and services are ready for launch and how to optimise.
Method: Mixed-method surveys & diary studies
Core content: Measure sentiment, identify pain points, iterative testing, demonstrate value via user case studies and quantitative feedback
No. of participants: From 25-100s consumers in your target market (options to add your users)
Outputs: Insight report, Excel data tables, Video conference debrief, optional conjoint simulator
FROM £20,000
Want to find out more? Get in touch today
Tell us a little about you and your needs or share your project brief. We’d love to hear from you.