Testing & trials research

Delivering knowledge to craft and validate great designs, content, and communications.

Our evaluative research services provide the data and insightful feedback needed to make the best creative decisions at each stage of the brand journey. All focused on the needs of the people behind the screens.

We provide agile testing solutions that surface the designs, prototypes, copies, and cuts that best engage audiences. We amplify the data and feedback that helps to hone ideas and boost appeal.

  • Digital designs

  • Media content

  • Communications

  • Product design

  • Copy testing

  • Product promotions

Gain confidence and elevate creations with bespoke testing and trials, aligned with brand goals.

Apps, websites, devices, service experiences and marketing creative. They all require significant time, effort and money to design and create. Going to market without testing is a big gamble. A threat to potential success and a risk to brand reputation.

Only audience testing and feedback can provide the confidence needed to ensure that the creative investment will pay off. Only through research can opportunities to boost the resonance of designs, experiences and content be discovered.

Read on to discover our three testing & trials services

1. Design & content evaluation

Our evaluation surveys provide both the data and insights required to navigate crucial decisions with confidence as brands transition from initial design to full launch.

Our surveys and testing frameworks adapt to a wide array of testing needs, including digital designs, devices, marketing copy, brand design and content testing. For each situation, we harness the power of innovative research tech and rigorous operations partners, to quickly deliver robust and insightful feedback.

Validate & diagnose

Learn how designs are rated on success criteria such as appeal, distinctiveness and clarity. A/B test against alternatives and competitors.

Bespoke OKR metrics

We tailor metrics to the media we are testing and combine this with the unique Objectives & Key Results that matter for each brand and market.

Brand & audience fit

Test the harmony between brand, product and message. Understand the affinity and relevance of creations amongst target audiences.

Boost performance

Gather rich qualitative feedback to fine-tune your creations to maximise resonance with target audiences.

Research solutions used:

  • Qualitative feedback tools

  • Customer & market surveys

  • Monadic A/B testing

2. Test & trial communities

Our product and service trials provide the data and feedback needed to ensure brands are ready to go to market with a great value-boosting experience.

Our ‘pop-up’ trial communities run from days to months. They power an in-depth review of designs, products and experiences. Putting users at the centre of planning, development and decision-making. Assessing readiness across journeys, touchpoints and channels.

Usage immersion

Understand how, where and why audiences use a product or service with in-the-moment quantitative and qualitative feedback.

Test against needs

Assess effectiveness vs. users’ Jobs-to-be-Done, how satisfied they are with different factors and if they would they recommend the brand.

Find experience gaps 

Discover and close experience gaps (compared to needs, expectations, competitors). Find opportunities to optimize the offering to add more value.

Iterate and enhance

Task users with trying out new releases and features, and gather feedback. Update and test again to enhance experiences.

Research solutions used:

  • Usage diaries & Q&As

  • Surveys & feedback forms

  • Screen-recording

3. Usability & UX testing

We deliver a holistic review of User Experience: helping fill experience gaps, surfacing opportunities to add value and finding strategies to boost audience appeal.

We test the effectiveness of their digital experiences across platforms: desktop, mobile, Smart TV, and more. We go beyond a ‘can they do it?’ approach to testing to dig deeper, uncovering where UX can help deliver more value to the people behind the screens.

Assess usability

Can the user complete their journey and tasks easily, without significant cognitive effort and friction? 

Experience audit

Identify whether experience design helps the user make progress towards their goals and Jobs-to-be-Done. 

Identify priorities

Establish which factors act as barriers to the user completing their goals, and which deliver the most positive experience.

Uncover best practices

Benchmark experience vs. competition and the sites, apps and devices users are most familiar with.

Research solutions used:

  • Screen-recording

  • Moderated remote testing

  • AI supported insights

Delivered for impact.

We craft and deliver research projects that make a difference. Projects that add value for end users. Projects that help brands progress towards their goals.

Custom & flexible

Projects aligned to the unique needs & goals of each brand.

Full-service not SaaS

Added value at every step from our experienced insight team.

Influential delivery

Directional insights, engaging outputs & rich empathy.

Quality at Sprint speeds

Fusing tech & AI with smart thinking to deliver valuable insights faster.

Want to amplify opportunities for your brand?

Have a project to discuss? Want to know more about our services? We’d love to hear from you.