Amplifying opportunities
For a digital-first world

Transformative research and inspirational insight to fuel creativity, shape smart strategies, engage audiences and enhance experiences.

Human-centred. Outcome-focused.

Today, digital channels and experiences are pivotal to brand growth. But to create true value and enduring customer connections, a deep understanding of the people behind the screens is vital. This is where Waveform helps.

We craft & deliver research projects that bring audiences’ lives & their needs closer

We amplify the insights that inspire valuable propositions, designs & experiences

We surface the audience data that drives smarter decision-making

We harness tech to take research further: richer, more authentic & better value

We do all this to help build, bring to market and grow great brands, products, services, experiences and content.

Research. Insight. Strategy

Our independent agency brings together the best research solutions, frameworks and minds to answer each unique insight challenge.

From our London base, we have built a collective of creative research consultants, award-winning ResearchOps partners and creative technology solutions to deliver inspiring and influential quantitative and qualitative research projects.

Audience Insight

Market Research

UX & XD Research

Tracking surveys

Data analytics
& science

Strategic
insight

Tech & Media

Ecommerce & D2C

Electronics | Durables
Food & drink | Marketplaces

Leisure & lifestyle

Travel & Transport | Hospitality | Automotive

Subscriptions & services

Apps | SaaS | Platforms
FinTech | Insurance

Our services

Each of our research projects is crafted to deliver the data, insight and empathy needed to create customer value and enhance strategies.

Discover

01

Identify your market.
Build empathy.
Spark new ideas.

Explorative and immersive research to uncover underserved needs, find market opportunities and build empathy with your target audience.

Market orientation
Explore and measure audience behaviour, needs, brand usage, attitudes, problem spaces, and influences.
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Needs identification
Discover and quantify the functional, emotional and social Jobs-to-be-Done that audiences seek.
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Empathy building
Personas, archetypes, journey maps and stories based on actionable insight into your audience and their needs.
More

Find out more

Define

02

Shape winning propositions.
Target your audience.
Drive market strategies.

Robust research and outcome-focused analytics to define your audience, gauge product-market fit, optimise value propositions & shape market strategies.

Segmentation
Understand and unlock audience segments based on the common needs, market potential and experience gaps in your market.
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Proposition development
Put your audience at the heart of your product and brand innovation process with co-creation, agile feedback and research sprints.
MoreM

Go-to-market strategy
Identify the optimal feature mix, price, positioning and range for your proposition with robust surveys and analytics.
More

Find out more

Deliver

03

Design better experiences.
Win & keep customers.
Monitor & boost performance.

Evaluative and strategic research to shape, test and sharpen your propositions, designs, products and content so they connect with audiences and enhance brand experience.

Testing & Trials
Test the effectiveness of designs, content, customer journeys and UX to identify experience gaps and new opportunities.
MoreMo

Brand Strategy
Identify the attributes (Product, Design, Experience, Comms) that align with customers’ desired outcomes and promote loyalty.
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Brand Tracking
Measure and track the performance of your brand across the journeys of both new acquisitions and in-life customers.
More

Find out more

Our methods

Our insight studio offers full-service research solutions and strategic insight consultancy. All of our projects are custom-crafted, tech-enhanced and delivered with fresh creative thinking.

Market surveys
User surveys
Insight communities
User interviews
Groups & workshops
UX Testing

Diary studies
Video ethnography
Segmentation models
Strategic analytics
Behavioural analytics
And more…

Find out more about our research methods

Our approach

1. Insight for a Digital-first world

All of research is created to help brands understand and build value for the people behind the screens.
We have 20+ years of experience delivering transformative insights that help grow brands in the digital, media and tech space. Brands our team has supported include: Amazon, BBC, BT, Centrica, Channel 4, Currys, Deutsche Telekom, Experian, Ford, Google, ITV, i news, News UK, Post Office, TalkTalk and many more.
Our services, frameworks and ways of working are aligned with the needs of digital brands and teams: fast-paced, agile delivery, actionable frameworks, influential outputs and accessible pricing.
2. Human-centred strategy

We put real people at the heart of creativity and decision-making.
We help brands grow by demonstrating how they can deliver more value for people. Inspired by Human-Centred Design, Design Thinking and Jobs-to-be-Done, our approach turns data, observations and insight into clear actions for building better solutions and communications.
By harnessing the possibilities of remote research solutions, we connect brands with audiences where and when it matters. We seek out and become experts in the solutions that enable us to observe, engage and build empathy with audiences in more authentic, inclusive and insightful ways.
3. Outcome-focused research

We amplify the potential to create better outcomes for people & brands.
We craft each research project with a clear purpose. We provide the inspiration, knowledge and evidence needed to create better outcomes: more valued products, engaging propositions, successful strategies and life-improving experiences.
From fast answers using ready-to-go frameworks to custom strategic projects, we deliver robust data, rich insight and research consultancy to inspire valued ideas and growth-driving decisions.

“The team consistently deliver great research. I can always depend on them to deliver innovative solutions to inform new product areas with useful insights. ”
“Waveform helped us understand our market like never before. Super important work and actionable insights delivered at speed, with support all the way."
"Waveform’s service was second to none. Their attention to detail, expertise and professionalism was like no other. Highly recommend!"
"They took the time to fully understand our needs. The outcome was incredibly insightful and they came up with a lot of suggestions that we are still implementing! "
“Great way of working with the team and a proactive approach. A great debrief with high-quality slides and good-story telling to bring the data to life and into context. ”