Research to amplify value
For people and brands
We help ambitious brands create valued digital products and experiences with transformative research, inspiring insights, and powerful audience strategies.
Human-centred Research.
Outcome-focused Insight.
Waveform is a full-service research consultancy focused on helping brands understand the ‘people behind the screens’ and how to add value to their lives.
We provide custom research, insight, and advisory services that empower brands to Create, Launch, and Grow digital propositions and experiences that deliver lasting value for both people and brands.
Create. Launch. Grow.
HOW WE HELP
Our custom projects uncover and amplify the insight, empathy and data needed to shape propositions, experiences and strategies that resonate.
Create..
RESEARCH TO HELP BRANDS…
Navigate markets and build audience empathy to create valued propositions and brand experiences.
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Explore and measure audience behaviour, needs (Jobs to be Done), usage, attitudes, problem spaces, and influences.
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Understand and unlock audience segments and targets based on needs, problem and demand spaces, and market potential in your market.
Launch.
RESEARCH TO HELP BRANDS…
Inform and test propositions, experiences and go-to-market strategies to ensure successful launch.
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Put users at the heart of the innovation, design and communications process, optimising propositions and creating Product-Market-Fit.
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Identify the best Go-To-Market strategies including feature mix, price, positioning and messages.
Grow.
RESEARCH TO HELP BRANDS…
Evaluate your brand, experiences and journeys to drive customer acquisition and improve retention.
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Measure and track the performance of your brand, from discovery to in-life customer experience.
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Identify the experience, journeys and switching forces that lead to customer conversion and loyalty.
Creating value from digital.
WHO WE HELP
Ambitious scaleups. Global brands. Not-for-profits. We support organisations of all types and sizes, united by a desire to add value for their audience with digital products and experiences.
Digital, Media &
Technology
Retail &
Ecommerce
Travel &
Leisure
Services &
Subscriptions
Public sector
& Non-profit
We take research further.
HOW WE DO IT
We blend skilled insight teams, creative research solutions and fresh strategic thinking to uncover and amplify value with every project.
We were so impressed with Waveform’s ability to understand our insight requirements and their vast experience. They helped us land an extremely complex project and meet a range of stakeholder needs.
ITV
“
Based in London, with a global network, our experienced team of insight consultants, award-winning ResearchOps partners, and cutting-edge tech platforms scale to meet each unique insight need.
Quantitative or qualitative. Market research or User Research. One-off projects or tracking programmes. UK or International. Each of our projects is custom-crafted to match the needs of our client partners.
Online
Surveys
Strategic
Analytics
Insight Communities
User
interviews
Ethnography & Diary studies
Behavioural
Insight
Forward-thinking, action-orientated.
We believe good research is a source of value - for both people and brands. We seek out and embrace innovative tech, fresh human-centred thinking and smart frameworks to elevate what research can do.
OUR APPROACH
Digitally-enhanced
Our team creatively apply the power of technology and AI to deliver better research. Projects that are more inclusive, authentic (not synthetic), agile, insightful and influential.
People-centred
Leveraging customer-centric frameworks like ‘Jobs-to-be-Done’, we translate research into clear insights that enable brands to truly understand audiences and how to add value.
Outcome-focused
Our research is crafted for action, providing the inspiration, knowledge, and evidence to create valued products, launch engaging propositions, and grow successful brands.
Ready to amplify the value of your brand.
Have a project to discuss? Want to know more about our services? We’d love to hear from you.
