
Human-centred Research.
Outcome-focused Insight.
We help ambitious brands create, launch and grow great things with transformative research and inspirational insights.
Research to amplify value…
for people and brands.
Waveform is an independent full-service market research and insights consultancy. We equip our clients with the audience knowledge, insight and empathy they need to amplify value - for their users and their brand.
We blend creative qual and quant research solutions with human-centred strategic frameworks to power the Creation, Launch, and Growth of propositions, products, and experiences that truly resonate with markets and audiences.
Amplifying value
HOW WE HELP
Our custom research projects surface the answers, insights and empathy needed to fuel creativity, shape smarter strategies and craft more meaningful experiences. Discover how…
Create.
OUR RESEARCH HELPS BRANDS…
Navigate markets and build audience empathy, to create valued propositions and meaningful brand experiences.
Our Create insight services:
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Usage & Attitude Studies (U&As) | Market orientation & trends | Jobs to be Done (JTBD) | Demand & Problem Spaces | Category Entry Points (CEPs) | Ethnography & diary studies
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Target audience identification | Ideal Customer Profiles (ICPs) | Market & Customer Segmentation (Value-based, Needs-based, Behavioural) | Persona development | Segment strategy and activation
Launch
OUR RESEARCH HELPS BRANDS…
Inform and test propositions, experiences, strategies and campaigns to ensure a successful launch.
Our Launch insight services:
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Value Proposition Development | Product-Market-Fit | Concept & Proposition testing | Market Sizing | Ideation & Co-creation | User trials & testing | Creative testing
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Go-to-Market Strategy | Price optimisation | Range optimisation | Conjoint studies
Grow.
OUR RESEARCH HELPS BRANDS…
Evaluate and enhance brand experience, journeys and communications, to grow customer acquisition and retention.
Our Grow insight services:
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Brand health tracking | Brand equity | Customer Satisfaction | Voice of the Customer | Advertising effectiveness
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Customer Journey Mapping | Acquisition & retention strategy | Loyalty drivers
Supporting ambitious brands of all types & size
WHO WE HELP
Start ups. Scale ups. Global brands. Not-for-profits. Consumer. B2B. We support organisations of all types and size, united by a desire to grow by adding value to peoples’ lives.
Digital, Media,
Tech & Telecoms
Services &
Subscriptions
Travel &
Leisure
Retail &
Consumer
Public sector
& Not-for-profit
Streamlined & systematic
HOW WE DO IT
We blend skilled insight teams, innovative research tech and creative strategic thinking to uncover and amplify opportunities with every project.
Based in London, with a global network, our experienced collective of creative market research consultants, award-winning fieldwork partners, and cutting-edge tech platforms scale to meet each unique insight need.
Quantitative and qualitative. Market research, Audience research and User research. One-off projects and tracking programmes. UK and International. Each of our projects is creatively crafted to meet each unique insight challenge.
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Sprint insight communities
Diary studies
Mobile ethnography
User interviews & testing
Video surveys
Workshops
Behavioural Science
And more…
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Market surveys
User / customer surveys
Segmentation modelling
Conjoint, MaxDiff, Card sorting
Kano & Outcome Driven Innovation
Pricing analytics & models
And more…
Research & Insights - updated for a digital-first world.
We combine innovative tech, human-centred thinking, and the craft of discovering and delivering actionable insights to enhance the impact of research.
OUR APPROACH
Human-centred
People - their lives, needs, motivations, behaviour and experiences - are central to our work. We leverage Design Thinking and Jobs to be Done to help brands better understand and add value to peoples’ lives.
Outcome-focused
Each project is crafted for action, providing the inspiration, knowledge, and evidence to create valued products, launch engaging propositions, and grow successful brands.
Streamlined-research
Our team creatively apply tech & AI to speed up and lower the cost of research, without compromising on the insight process, participant authenticity or output quality.
Project examples
Ready to talk?
Start your project today.
