Chris Handford 16/03/2023 Chris Handford 16/03/2023

Remote Research: The benefits of going digital-first for qualitative research

In this era of unprecedented change, remote research methods are enabling brands to develop closer customer connections and richer knowledge about their audiences.

Chris Handford 27/01/2023 Chris Handford 27/01/2023

Exploring the causes of customer churn & how research can help

In this post we take a look at what brands must consider to understand the multifaceted drivers of customer churn. We’ll also outline the research methods that can be used to shape better strategies for building a loyal and valuable customer base…

Chris Handford 20/12/2022 Chris Handford 20/12/2022

Brand experience tracking. Why digital-first brands should rethink brand measurement priorities.

Are today’s tracking programmes still delivering? Brand and Customer Satisfaction trackers form the foundations of many research teams knowledge. But digital-first brands should be questioning the value they offer before investing in these default, tracking solutions. There might be a better way.