Research & Insight thinking
Access our latest thinking and guides on research and human-centred insights - for brands looking to Create, Launch and Grow great things.
Remote Research: The benefits of going digital-first for qualitative research
In this era of unprecedented change, remote research methods are enabling brands to develop closer customer connections and richer knowledge about their audiences.
Exploring the causes of customer churn & how research can help
In this post we take a look at what brands must consider to understand the multifaceted drivers of customer churn. We’ll also outline the research methods that can be used to shape better strategies for building a loyal and valuable customer base…
Brand experience tracking. Why digital-first brands should rethink brand measurement priorities.
Are today’s tracking programmes still delivering? Brand and Customer Satisfaction trackers form the foundations of many research teams knowledge. But digital-first brands should be questioning the value they offer before investing in these default, tracking solutions. There might be a better way.
Read our exclusive insights into the needs of music streaming subscribers
Exclusive research exploring the needs and mindset of music app subscribers in 2022
Fresh research and insights into the role of digital brands during the cost-of-living crisis.
Read exclusive insights on the role of digital brands during the cost-of-living crisis.
Read the headlines and download our exclusive research report on SVOD audience needs
It’s a time of flux for online streaming. In September 2022 we conducted a new research study to discover how video and music streaming apps can deliver more value and keep customers loyal. Grab a copy of the report.