Research & Insight thinking

Access our latest thinking and guides on research and human-centred insights - for brands looking to Create, Launch and Grow great things.

Chris Handford 12/06/2023 Chris Handford 12/06/2023

10 ways to ensure your online surveys deliver quality data.

Surveys remain an invaluable tool in helping brands understand their audiences and find new opportunities. But as creating online surveys becomes easier there is an increasing danger of poor design and UX leading to bad data. We share 10 tips on how to ensure your surveys deliver good data.

Daniel Eddy 17/03/2023 Daniel Eddy 17/03/2023

Using Choice Based Conjoint (CBC) to guide go-to-market and retention strategy

Choice-Based-Conjoint (CBC) is a crucial survey analysis method to translate user preferences into a clear plan of action.

Chris Handford 16/03/2023 Chris Handford 16/03/2023

Remote Research: The benefits of going digital-first for qualitative research

In this era of unprecedented change, remote research methods are enabling brands to develop closer customer connections and richer knowledge about their audiences.

Chris Handford 27/01/2023 Chris Handford 27/01/2023

Exploring the causes of customer churn & how research can help

In this post we take a look at what brands must consider to understand the multifaceted drivers of customer churn. We’ll also outline the research methods that can be used to shape better strategies for building a loyal and valuable customer base…

Chris Handford 20/12/2022 Chris Handford 20/12/2022

Brand experience tracking. Why digital-first brands should rethink brand measurement priorities.

Are today’s tracking programmes still delivering? Brand and Customer Satisfaction trackers form the foundations of many research teams knowledge. But digital-first brands should be questioning the value they offer before investing in these default, tracking solutions. There might be a better way.