Pop-up Insight Communities

Connecting users and brands to deliver better outcomes and experiences for all

Our Insight Communities deliver qualitative research that is in tune with the needs of today’s brands and their users: digital-first, collaborative and authentic.

Whether you are seeking empathy and context as a springboard for new ideas, insight to guide go-to-market roadmaps or an in-depth review of your products and experience, our ‘pop-up’ online communities put users at the centre of planning and decision making.

  • Insights to inspire, generate, test and optimise products and experience, helping to maximise product take-up and driving engagement.

Fresh

Inclusive

Inspiring

Actionable

Agile research communities

Our ‘pop-up’ communities enable robust qualitative research spanning exploratory, generative and evaluative insight needs.

We connect you with the behaviour, needs and opinions of your target audiences to deliver potent insights, deep empathy and fresh ideas when you need it.

  • Adaptable to ad-hoc insight needs - from short sprints to longer exploratory projects.

  • Investment focused on insight & guidance, not platform fees or community management.

  • Targeting authentic and inclusive groups of users to give them visibility & a voice.

  • Full-service design, management, analysis & delivery of insights by our senior consultants.

How our Insight Communities can help…

Discover

Build empathy; find white space

Explore customers’ objectives (Jobs-to-be-Done), unmet needs, pain points and priorities to uncover opportunities that are relevant to your product or service space.

Journeys and behaviour

Get close to behaviour, journeys, choices and sentiment in the moment. Identify opportunities to create better experiences and deliver more value.

Define

Identify winning concepts

Narrow down early-stage ideas based on written outlines or gather rich feedback on detailed propositions. Iterate, refine and then test again to ensure you’re on track.

Co-create & collaborate

Inspire and work with users to generate new ideas, features and experiences. Identify which would be most impactful and how best to deliver & communicate.

Deliver

Refine products & services

Test different versions of designs, journeys and prototypes to find the most effective routes to deliver engaging product and service experiences.

Test & trial experiences

Observe users experience when trying out a product or service (new, current or competitors), whilst gathering their sentiment and desired enhancements.

More insight and empathy. Less time and effort.

Need convincing? Here are some ways ‘pop-up’ online research communities challenge classic qualitative research methods.

Gives everyone a voice

Removes the bias and barriers inherent in focus group participation (time, location, device limitations). Also affords everyone the space and time to be heard properly.

Takes you further, faster

Communities provide multiple shots at asking questions, testing ideas and exploring experiences in a single project. Listen, learn, iterate and test again.

Depth & value

With participants spending up to 20 mins per day on tasks, the amount of knowledge and insight gathered with communities is significantly greater, more specific & detailed.

Empathy & closeness

Participants are empowered to share stories, photos and videos in the moment: rich experiences, valuable context and authentic emotions bring users to life.

Agile & inspiring

A truly flexible solution for explorative, generative and evaluative research methods. Flex from days to months and from tens of participants to hundreds.

From 10 to 100 freshly recruited participants per community

From 5 day sprints to connections across weeks or months

12 varied research activity types spanning qual and quant

100% full-service projects & insight delivery from an experienced team

A rich research ecosystem

From individual diaries to group discussions, rich qualitative feedback to quantitative surveys, remote user-testing to video reviews - pop-up communities can flex to meet most research and insight challenges:

  • Diaries combining surveys, open-text and media uploads

  • Engaging surveys, polls and card sorting tasks for clear-cut answers

  • Open-ended responses incl. Text, Video, Photo, Uploads

  • Scheduled video interviews and group discussions

  • 1-2-1 and group discussions, including unbiased responses

  • Remote experiences & testing with screen-shared videos

  • Fill the blank questions for tasks such as exploring Jobs to be done

  • Design click-tests, text annotations and sentiment reviews

Community project examples

See examples of how our team has used communities to help brands get closer to their customers’ needs and build products and experiences that better reflect them:

  • Journeys & Behaviour

    We’ve used communities to help brands get close to users’ in-the-moment behaviour and experiences, including for TV broadcasters, tech retailers, financial service providers and video game publishers.

  • The people behind the numbers

    We’ve used communities to help brands get closer to their customers, bringing to life their customer segments and Personas. Including for book publishers, FinTech brands and disruptive online retailers.

  • Developing propositions

    We’ve used communities to test and shape propositions so that they align with customer needs and expectations, including for financial service providers, TV and video services, digital publishers and iGaming sites.

  • Product & service trials

    We’ve delivered customer trial communities for apps, websites and services including Smart TV platforms, leading digital publishers and Internet service providers.

Our Insight Community modules

We offer three core types of insight community, each aligned to a specific stage in the product and service development journey:

DISCOVER Community

Explorative research to understand user experiences, surface underserved needs, understand your market and build empathy with audiences

Example activities:

  • Diary study

  • Need-state surveys

  • Video interviews

  • Competitor reviews inc. screen-share

  • Journey, story & empathy mapping

DEFINE Community

Generative research to develop and optimise propositions and concepts to create better product-market-fit and shape successful strategies

Example tasks:

  • Discussion / ideation / co-creation

  • Proposition video reviews

  • Design and copy surveys & tests

  • Preference tests / feedback

  • Click-tests and card-sorts

DELIVER Community

Evaluative research to test, review and optimise the experience of your products and services, ensuring they deliver and create value

Example tasks:

  • Usage video diaries

  • Prototype user tests and reviews

  • Journey walkthroughs

  • UX/CX surveys with user KPIs

  • Experience review interviews

Example project costs

The number of participants and community length can adapt to create a programme that aligns to your specific insight needs. Some typical examples of how might this look are shown here:

20 Participants | 5 day community
From £10,000 +VAT

20 Participants | 10 day community
From £15,000 +VAT

40 Participants | 5 day community
From £17,500 +VAT

40 Participants | 10 day community
From £23,000 +VAT

Full-service

All of our projects are inclusive of custom project design, project management, analysis, reporting, technology platforms and consultancy.

Outputs

Our influential outputs include the following as standard with options to tailor to your specific needs: Insight report in PowerPoint, Community transcripts, Video conference debrief, Sharepoint project hub.

Adaptable & custom solution

We adapt our modules so they reflect the distinct needs of your market and your brand. If you need something different, take a look at our full suite of research services or get in touch to discuss your specific needs.

Want to find out more? Get in touch today

Tell us a little about you and your needs or share your project brief. We’d love to hear from you.