Outcome Driven Insight
Waveform provides forward-thinking insight services that amplify opportunities to deliver enduring products, services, content and communications.
Created to meet the insight needs of digital-first, tech and media brands, our outcome-driven approach builds deep customer empathy, sparks new ideas and fuels better decision-making.
Research. Insight. Strategy
From discovery to delivery. We craft and curate research projects that inspire, bring clarity and sharpen thinking at every stage of the product and brand creation journey.
We blend the best research solutions, skills and strategic frameworks to answer each distinct insight challenge.
Market Research
Audience Insight
Tracking surveys
UX & User research
Insight strategy
Data analytics
Discover our core services below or get in touch to discuss your specific research and insight needs today.
Our insight services
Discover
Find your market, build customer empathy, spark new ideas
Define
Shape winning product ideas and drive go-to-market strategies
Deliver
Create great product experiences that add value for people and brands
Read on to find out more
Discover
Explorative and immersive research to uncover underserved needs, find market opportunities and build empathy with target audiences.
Audience & Market Immersion
Exploratory research that builds robust knowledge and deep empathy with audience usage, need-states, mindsets and behaviours.
Market Orientation & Trends
Audience Insight & Jobs-to-be-Done
Audience Insight communities
Personas & Journey Mapping
Insight foundations that help brands create a collective understanding of audiences and how to add value to their lives and experiences.
Persona development
Customer & experience journeys
Define
Robust mixed-method research and action focused analytics to gauge product-market-fit, optimise propositions and shape successful go-to-market strategies.
Audience Needs Segmentation
Market segmentation to help craft brand, products and communications strategies that are in tune with the need-states of different audiences.
Audience needs interviews
Segmentation surveys, analytics
Segment Personas
Value Proposition Development
Surveys and analytics to identify the best concepts, assess market potential, maximise appeal and shape the best go-to-market strategies.
Concept screening
Proposition development
Go-to-market strategy surveys
Co-creation & Ideation communities
Deliver
Co-creative and evaluative research to shape, test and sharpen your propositions and products so they connect with audiences and deliver life-enhancing experiences.
Customer Experience Evaluation Surveys
‘Experience Echo’, our customer survey monitoring service that helps you grow customer satisfaction, referrals and loyalty.
Brand strategy & tracking (BX)
Customer Experience strategy & tracking (CX)
Testing & Trials Research
Test reactions, preferences, usability and effectiveness for designs, content and journeys to ensure they deliver a great experience.
Design & comms evaluation
Usability / UX testing
Service trials research
Our methods
We use a comprehensive range of remote research solutions to answer our clients’ insight challenges. Each project is custom crafted, technology enhanced and embedded with creativity.
Market surveys
User & customer surveys
Insight communities
User interviews
Diary studies
Focus groups & workshops
UX testing
Ethnography
Segmentation models
And much more…
Find out more about or research methods
Impactful insight, delivered with style.
Outputs that blend evidence, insight, empathy and action.
Collaborative consultancy, sector expertise and creative insight delivery are integral parts of each of our projects
We can provide a range of outputs to help maximise the impact of your project:
Insight reports
Insight websites
Advanced analytics
Simulator models
Activation workshops
Video showreels
Data visualisation
KPI Dashboards
Get in touch to discover how we can meet your research needs
Many of our projects include a combination of services and fresh solutions to meet the specific research needs of our clients. Get in touch with your brief and we’ll design a project that is created to your unique needs.