Amplifying opportunities
For a digital-first world
Transformative research and inspirational insight to fuel creativity, shape winning strategies and enhance experiences.
Human-centred. Outcome-focused.
In the digital space, fresh opportunities to create value and enhance brand experience require a rich understanding of the people behind the screens. This is where Waveform helps.
We craft research & ideas that bring audiences closer
We amplify the insights that create value
We surface the data that drives smart decisions
We harness tech to make research budgets go further
All so that more brands can build, bring to market and grow great products, services, experiences and content.
Research. Insight. Strategy
Qualitative or quantitative. Generative or evaluative. Strategic or tactical. We break down silos to blend the best research solutions, frameworks and minds to answer each unique insight challenge.
From our London-based hub, we have built a collective of senior research consultants, award-winning ResearchOps partners and creative technology solutions to deliver inspiring and influential insight.
UX & User Research
Experience feedback
Audience Insight
Market Research
Data analytics
& science
Product
strategy

Research with
clear outcomes
We build empathy to inspire creativity, develop knowledge to enhance design strategy and test ideas to deliver the best experiences. Each of our projects has clear outcomes that brands can act upon.
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Telco & Mobile | Internet | Consumer tech | Entertainment | Durables | D2C | Utilities | FinTech | Travel & Leisure | Transport | Software & SaaS | Education
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TV & Video | Publishing | Video games & iGaming | Audio | Third sector
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Mobile | Consumer electronics | Durables | Food & drink | Marketplaces | Promotions | Fulfilment
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Software & SaaS | Services | FinTech
Key sectors:
“The team consistently deliver great research. I can always depend on them deliver innovative solutions and ways to inform new product areas with useful insights.”
Former Head of Insight, Hive / Centrica
Our insight services
Our Insight Services
Discover
01
Find your market, build customer empathy, spark new ideas
Explorative and immersive research to uncover underserved needs, find market opportunities and build empathy with your target audiences.
Market orientation and trends
Audience insight
Jobs-to-be-Done
Persona development
Customer & experience journeys
Define
02
Shape winning product ideas and drive design strategies
Robust research and outcome-focused analytics to define your audience, gauge product-market fit, optimise value propositions & shape design direction.
Segmentation
Co-creation & Ideation
Design & idea screening
Proposition development
Design & feature strategy
Deliver
03
Create great experiences that add value for people and brands
Co-creative and evaluative research to shape, test and sharpen your concepts, designs and products so they connect with audiences and enhance their experiences.
Design & content evaluation
CX & brand tracking
CX & brand strategy
User Experience testing & trials
Find out more about our insight services

Our methods
Our insight studio offers full-stack research solutions and strategic insight consultancy. All of our projects are custom-crafted with fresh creative thinking.
User surveys
User interviews
Insight communities
Market surveys
Diary studies
Groups & workshops
UX Testing
Video ethnography
Segmentation models
Behavioural analytics
Desk research
And more…
Find out more about our research methods
The Waveform approach
Want to amplify opportunities for your brand?
If you have project to discuss or if you want to know more about our services, we’d love to hear from you.