Amplifying opportunities
For a digital-first world

Transformative research and inspirational insight to fuel creativity, shape winning strategies and enhance experiences.

Human-centred. Outcome-focused.

In the digital space, fresh opportunities to create value and enhance brand experience require a rich understanding of the people behind the screens. This is where Waveform helps.

  • We craft research & ideas that bring audiences closer

  • We amplify the insights that create value

  • We surface the data that drives smart decisions

  • We harness tech to make research budgets go further

All so that more brands can build, bring to market and grow great products, services, experiences and content.

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Research. Insight. Strategy

Qualitative or quantitative. Generative or evaluative. Strategic or tactical. We break down silos to blend the best research solutions, frameworks and minds to answer each unique insight challenge.

From our London-based hub, we have built a collective of senior research consultants, award-winning ResearchOps partners and creative technology solutions to deliver inspiring and influential insight.

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UX & User Research

Experience feedback

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Audience Insight

Market Research

Data analytics
& science

Product
strategy

Research with
clear outcomes

We build empathy to inspire creativity, develop knowledge to enhance design strategy and test ideas to deliver the best experiences. Each of our projects has clear outcomes that brands can act upon.

  • Telco & Mobile | Internet | Consumer tech | Entertainment | Durables | D2C | Utilities | FinTech | Travel & Leisure | Transport | Software & SaaS | Education

  • TV & Video | Publishing | Video games & iGaming | Audio | Third sector

  • Mobile | Consumer electronics | Durables | Food & drink | Marketplaces | Promotions | Fulfilment

  • Software & SaaS | Services | FinTech

Key sectors:

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“The team consistently deliver great research. I can always depend on them deliver innovative solutions and ways to inform new product areas with useful insights.”

Former Head of Insight, Hive / Centrica

Our insight services

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Our Insight Services

Discover

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01

Find your market, build customer empathy, spark new ideas

Explorative and immersive research to uncover underserved needs, find market opportunities and build empathy with your target audiences.

  • Market orientation and trends

  • Audience insight

  • Jobs-to-be-Done

  • Persona development

  • Customer & experience journeys

Define

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02

Shape winning product ideas and drive design strategies

Robust research and outcome-focused analytics to define your audience, gauge product-market fit, optimise value propositions & shape design direction.

  • Segmentation

  • Co-creation & Ideation

  • Design & idea screening

  • Proposition development

  • Design & feature strategy

Deliver

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03

Create great experiences that add value for people and brands

Co-creative and evaluative research to shape, test and sharpen your concepts, designs and products so they connect with audiences and enhance their experiences.

  • Design & content evaluation

  • CX & brand tracking

  • CX & brand strategy

  • User Experience testing & trials

Find out more about our insight services

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Our methods

Our insight studio offers full-stack research solutions and strategic insight consultancy. All of our projects are custom-crafted with fresh creative thinking.

  • User surveys

  • User interviews

  • Insight communities

  • Market surveys

  • Diary studies

  • Groups & workshops

  • UX Testing

  • Video ethnography

  • Segmentation models

  • Behavioural analytics

  • Desk research

  • And more…

Find out more about our research methods

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The Waveform approach

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    1. We are Digital-first

    We help create valued digital and tech products, services & media

    Our team has 20+ years of experience delivering transformative insights that help grow brands in the digital, media and tech space. All of our research methods are designed to bring brands in the digital space closer to the people behind the screens (and data analytics). All to build better digital products and experiences.

    Our services, frameworks and ways of working are aligned with the needs of digital brands and teams: agile delivery, actionable frameworks, influential outputs and accessible pricing.

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    2. We are Human-centred

    We put real people at the heart of creativity & decision-making.

    We help brands grow by demonstrating how they can deliver more value for people. Inspired by Human-Centred Design, Design Thinking and Jobs to be Done, our approach turns observations, stories and insight into clear actions for building better solutions.

    By harnessing the possibilities of remote research solutions, we connect brands with audiences where and when it matters. We seek out and become experts in the solutions that enable us to observe, engage and build empathy with audiences in more authentic, inclusive and insightful ways.

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    3. We are Outcome-focused

    We amplify the potential to create better outcomes for people & brands

    We craft each research project with a clear purpose. We provide the inspiration, knowledge and evidence needed to create better outcomes: more valued products, engaging propositions, winning strategies and life-improving experiences.

    From fast answers using ready-to-go frameworks to custom strategic projects, we deliver robust data, authentic insight and research consultancy to inspire valued ideas and growth-driving decisions.

Want to amplify opportunities for your brand?

If you have project to discuss or if you want to know more about our services, we’d love to hear from you.