Diary studies have evolved to become one of the most powerful qualitative methods we can deploy as researchers. Yes, they once required significant resources and caused a world of pain to deliver, but those days have passed. It's time to put diary studies centre stage and relish in the depth of insight and empathy they can provide.

Surveys remain an invaluable tool in helping brands understand their audiences and find new opportunities. But as creating online surveys becomes easier there is an increasing danger of poor design and UX leading to bad data. We share 10 tips on how to ensure your surveys deliver good data.

In this era of unprecedented change, remote research methods are enabling brands to develop closer customer connections and richer knowledge about their audiences.

In this post we take a look at what brands must consider to understand the multifaceted drivers of customer churn. We’ll also outline the research methods that can be used to shape better strategies for building a loyal and valuable customer base…