Research for better outcomes
We provide forward-thinking research services that amplify opportunities to deliver enduring products, services, content and communications. Creating more value for brands and the people that use them.
Our work inspires, brings clarity and sharpens thinking at every stage of the product and brand creation journey.
Research. Insight. Strategy
We blend the best research solutions, skills and strategic frameworks to answer each distinct insight challenge.
Whether your research needs are in Product strategy, Experience Design, User Experience or Marketing, we help place audiences and customers at the heart of your brand’s growth.
Market Research
Audience Insight
Tracking surveys
UX & XD research
Insight strategy
Data analytics
Our services
From Discovery to Delivery. Each of our projects is crafted to provide the knowledge that brands need to create customer value and enhance strategies…
Discover
01
Identify your market.
Build empathy.
Spark new ideas.
Explorative and immersive research to uncover underserved needs, find market opportunities and build empathy with your audience & customers.
Market orientation
Gain insight into your market, build knowledge of your audience and the brands they use. Including behaviours, brand usage, attitudes, problem spaces & profiling.
Fresh audience insight
Understand your competition
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Needs identification
Discover and quantify the functional, emotional and social Jobs-to-be-Done that audiences seek. Including identification of any underserved needs and contextual influences.
Identify new opportunities
Surface underserved needs
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Empathy building
Inspiring personas, archetypes, customer journeys and stories based on audiences and their needs. Including Jobs-to-be-Done, channels, influences and emotions.
Build empathy with audiences
Find opportunities to add value
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Define
02
Shape winning propositions.
Target your audience.
Drive market strategies.
Robust research and outcome-focused analytics to define your audience, gauge product-market fit, optimise value propositions & shape market strategies.
Segmentation
Understand and unlock audience segments based on their common Jobs-to-be-Done and market potential. Including identification of underserved needs, and value proposition alignment.
Segment activation strategy
Segmentation profiling toolkit
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Proposition development
Put your audience at the heart of your product and brand innovation process with iterative and agile research. Including proposition tests, co-creation, research sprints and analytics.
Inform design & strategy
Gain clarity and inspiration
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Go-to-market strategy
Identify the optimal feature mix, price, positioning and range for your proposition. Including robust survey data and direction from actionable analytics such as Kano, MaxDiff and Conjoint.
Define product composition
Shape pricing strategy
More
Deliver
03
Design better experiences.
Win & keep customers.
Monitor & boost performance.
Evaluative and strategic research to shape, test and sharpen your concepts, designs, products and content. Find out how to connect with and build loyal audiences, with enhanced brand experiences.
Testing & Trials
Test the effectiveness of designs, content, customer journeys and UX to identify experience gaps and opportunities to add value. Including surveys, trial communities, ethnography and digital analytics.
Validate & optimise experiences
Enhance product value
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Brand Strategy
Identify the attributes that align with customers’ desired outcomes and help to promote loyalty. Including qualitative and quantitative research that covers Product, Design, Content, CX, UX, Comms.
Surface & fill experience gaps
Pinpoint drivers of value
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Brand Tracking
Measure and track the performance of your brand from discovery to and in-life experience. Including regular measurement of brand awareness, consideration, value and experience.
Monitor brand performance
Identify opportunities to improve
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Our research methods
We use a comprehensive range of research solutions to answer our clients’ insight challenges. Each project is custom-designed, technology-enhanced and delivered with creativity.
Market surveys
User interviews
User surveys
Insight communities
Groups & workshops
UX Testing
Diary studies
Ethnography
Segmentation models
Strategic analytics
Behavioural analytics
Data visualisation
Find out more about our approach
Our service pillars
At Waveform, we lay strong foundations for every project, equipping the brands we support with the confidence needed to make the best decisions…
Strong foundations for quality research data
Trust in data is vital for making the right call on the big decisions. We fight against the threats to data integrity that have become widespread. We pursue quality from start to finish, ensuring our clients are always informed by robust, reliable and unbiased data.
Engaging & unbiased
research experiences
Participant Diversity,
Equity & Inclusion
Verified participants,
fairly rewarded
Providing clarity and direction from data
Our mission is to help brands align product and marketing strategies with the needs of their audience to deliver tangible benefits for all. We have a commercial and outcome-based focus to ensure our insight projects help boost brand value.
Research rooted in
Jobs-to-be-Done
Aligned to product & design frameworks
Iterative and agile approach
Building empathy, providing inspiration. With creative flair.
Memorable and impactful research outputs are an integral part of our approach. Our research brings brands closer to their audiences - inspiring new ideas, providing clarity and creating a customer focused mindset across product, marketing and leadership teams.
Delivery team of senior consultants
Action-focused deliverables
Empathy-enhanced data & insight
Insight & direction
Research reports | Data visualisation | Dashboards
Building empathy
Insight websites | Video showreels | Personas & Journey Maps
Unlocking opportunities
Activation workshops | Simulator models | Segmentation solutions